A can of Odyssey mushroom elixir is shown, Wednesday, April 10, 2024, in New York. Hundreds of brands of functional beverages - drinks designed to do more than just taste good or hydrate - are vying for consumers’ attention. (AP Photo/John Minchillo)
A Remedy Organics plant-based shake with prebiotics, lion's mane, and other ingredients, is shown on Wednesday, April 10, 2024, in New York. The frenzy of functional beverages – drinks designed to do more than just taste good or hydrate - has grown into a multi-billion-dollar industry. (AP Photo/John Minchillo)
A can of Celsius, a fitness drink that is supposed to accelerate metabolism and burn body fat, is shown on Wednesday, April 10, 2024, in New York. The frenzy of functional beverages – drinks designed to do more than just taste good or hydrate - has grown into a multi-billion-dollar industry. (AP Photo/John Minchillo)