General Motors Company emerged from the bankruptcy of General Motors Corporation (old GM) in July 2009. GM has 11 brands and operates under five segments: GM North America, GM Europe, GM South America, GM International Operations, and GM Financial. The United States now has four brands instead of eight. The company remains the market leader in the U.S. with about 18% share in 2012. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.