News | Classifieds | Directory | Today's Ads | AllAroundPhillyJobs | PhillyCarSearch | AllAroundPhillyHomes
   |    Home > News > Associated Press
 

AP/The Wire
  Breaking news
  Nation
  World
  Politics
  Business
  Health
  Sports
  Entertainment
Weather
Classifieds
Magazines
About AllAroundPhilly

Apr 17, 3:01 AM EDT

Starbucks faces image crisis after arrest of 2 black men


AP Photo
AP Photo/Ted S. Warren

NEW YORK (AP) -- Starbucks is trying to tamp down a racially charged uproar over the arrest of two black men at one of its stores in Philadelphia.

The episode highlights the risks large corporations run when they tie their brands so closely to social messaging.

Three years ago, Starbucks was widely ridiculed for trying to start a national conversation on race relations by asking its employees to write the words "Race Together" on coffee cups. The initiative, though it backfired, was in line with the company's longstanding effort to project a progressive and inclusive image.

Now CEO Kevin Johnson is scrambling to keep the Philadelphia incident from shattering the message the company was going for: Starbucks is a corporation that stands for something beyond profit.

© 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Learn more about our Privacy Policy and Terms of Use.


Return to your
local newspaper ...


 The Daily Local News
 The Times Herald
 The Phoenix
 The Mercury
  Delaware County
  Daily Times

 The Trentonian
 The Reporter
 Weekly newspapers

©Copyright 2010 AllAroundPhilly, a Journal Register Property & part of Journal Register PA -- All rights reserved | Our Publications| Privacy Policy