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Jul 17, 11:23 AM EDT

Retailers, brands see green for back-to-school shopping


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Retailers, brands see green for back-to-school shopping

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NEW YORK (AP) -- For the back-to-school season, many parents and their kids are thinking green.

Concerns about the environment have them looking for secondhand clothing or fashions made from reused material. Retailers like H&M, Target and J.C. Penney are coming out with more clothes that use waste from all sorts of sources, like recycled denim or leather, nylon waste, remnants of old garments, or even plastic bottles.

But price still rules: Shoppers want quality and style in backpacks, jeans and the like without spending a lot more money.

Deborah Weinswig, managing director at research firm Fung Global Retail & Technology, says she expects to see more major names introduce more sustainable products. But she says back-to-school shopping is still driven, in large part, by frugality.

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