Feb 26, 9:00 AM EST

Hawaii targets NY, Chicago with marketing campaign

Superlatives
Yankee magazine offers best of fall in New England, A to Z more
By the Book
Laura Bush announces lineup, unveils poster for this year's Texas Book Festival more
Are We There Yet?
Legoland Florida announces an interactive Star Wars expansion at theme park more
CyberTrips
NY parks department launches smartphone app as guide to facilities, events around state more
Out There
Kansas River provides canoers, kayakers a glimpse of a prairie waterway _ wide, flat and sandy more
Travel Know How
Tips for Planning Trips more
Dispatches
Wandering among the fields, forests and villages of Thailand's northern hill tribes more
Tourism Info
Travel Links
Yesterday's Places
Calif. winery renovates to resume wine-making in historic stone buildings more

HONOLULU (AP) -- The Hawaii Visitors and Convention Bureau heavily promoting the state to New York and Chicago this month.

CEO John Monahan said Monday the agency wants to increase demand to support existing flights from the New York area. The agency also wants to increase flights from Chicago.

He says carriers have lowered airfares to attract passengers. But he says unprofitable routes don't last long.

The $500,000 campaign started last week with a focus on Oahu. It will focus on a different island for each of the next three weeks: Maui, Hawaii and Kauai.

The advertisements include segments on Hawaii weather to be aired during local television weather broadcasts.

Online, the agency will have Hawaii-branded weather "page skins" and homepage "takeover" ads.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Learn more about our Privacy Policy and Terms of Use.