Latest Sports sponsorship News
Arizona State tabs Graham Rossini as its next athletic director
TEMPE, Ariz. (AP) — Arizona State has named longtime sports business executive Graham Rossini as its next athletic director. An Arizona State alum, Rossini replaces Ray Anderson, who stepped down as athletic director in November. “The ability to lead the athletics...
Kris Kim makes cut at the Nelson. The 16-year-old is the youngest to do that on PGA Tour since 2015
McKINNEY, Texas (AP) — Kris Kim, a 16-year-old amateur playing on a sponsor exemption at the CJ Cup Byron Nelson, became the youngest player in nine years to make the cut in a PGA Tour event. Kim finished his second round Friday with a birdie for a 4-under 67. At 7-under 135, he...
McKenna Haase sold batteries door to door as a teen to buy her 1st sprint car. Now she'll race more
FORT WORTH, Texas (AP) — McKenna Haase started her own racing team at age 13, and at one point she went door to door selling batteries when trying to raise money to buy her first sprint car. Now 27, Haase will be able to hire a crew chief and expand her racing schedule with help...
WWE strikes deal with Logan Paul and KSI's Prime, will feature brand on center of ring mat
WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company. Financial terms of the agreement were not disclosed. As...
Reports: McDonald's close to becoming French soccer league title sponsor for next three seasons
The French soccer league is reportedly close to signing a big sponsorship deal with McDonald's for the next three seasons. According to L'Equipe newspaper and RMC Sport, the fast-food chain is expected to succeed Uber Eats as the title sponsor of the French topflight in a deal...
Grocery chain Hy-Vee to sponsor IndyCar's Labor Day doubleheader at Milwaukee Mile
WEST ALLIS, Wis. (AP) — Hy-Vee will serve as the sponsor for IndyCar’s Labor Day weekend doubleheader at Milwaukee Mile, the circuit’s first events at this 1-mile oval track since 2015. The Iowa-based grocery chain already has served as the primary host and partner for the...
FedEx ends naming rights agreement for the Washington Commanders stadium long known as FedEx Field
FedEx has ended its naming rights agreement to the Washington Commanders' stadium in Landover, Maryland, a venue that had been known since 1999 as FedEx Field. The move confirmed Wednesday comes two years prior to the expiration of the current agreement scheduled for 2026, and as the...