This year's WrestleMania is just days away, but the WWE's marketing campaign for its biggest premium live event of the year was kicked into overdrive months ago. In February, three days before the Super Bowl, with all eyes on Las Vegas, WWE tried to snatch some of the NFL's...
WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company. Financial terms of the agreement were not disclosed. As...