Latest Marketing and advertising News
European committee says Alzheimer's treatment Leqembi shouldn't get marketing approval
Shares of Biogen slid Friday after a European regulatory committee said the Alzheimer’s treatment Leqembi should not receive marketing approval. The European Medicines Agency committee said concerns about the drug’s potential side effects outweigh the impact it has in slowing the...
The fight to define Harris is on. And for now, Republicans are dominating Democrats on the airwaves
NEW YORK (AP) — Just days into her new role as the Democratic Party's likely presidential nominee, Kamala Harris is already facing a wave of Republican-backed attack ads questioning her personality, her progressive record and what she knew about President Joe Biden's decline. But...
Interpublic: Q2 Earnings Snapshot
NEW YORK (AP) — NEW YORK (AP) — Interpublic Group of Cos. (IPG) on Wednesday reported second-quarter earnings of $214.5 million. On a per-share basis, the New York-based company said it had profit of 57 cents. Earnings, adjusted for one-time gains and costs, came to 61 cents per...
Bernard Arnault has been dubbed the Olympics' godfather. Here's how he built LVMH's fortune
PARIS (AP) — For decades, France’s LVMH has been the face of luxury for the wealthy who tote Louis Vuitton bags, don Christian Dior clothing, spritz Bulgari perfume and sip Veuve Clicquot Champagne. This week, the world's dominant luxury group — home to 75 high-end brands...
Amazon Prime Day deals are almost here. Should you take advantage of them?
NEW YORK (AP) — It's summertime, and the bargains seem easy at a time when many consumer prices are high. July sales events have become a seasonal revenue driver for the retail industry since Amazon launched its first Prime Day back in 2015. While consumers may be enticed by the...
Movie Review: Scarlett Johansson lends star power to earthbound ‘Fly Me to the Moon’
“ Fly Me to the Moon ” is better than it looks. This is not a slam against the marketing campaign for the space race rom-com about a straight-laced NASA man and the Madison Avenue marketing savant brought in to sell the mission to the moon. It’s more about the state of...
UN launches global road safety campaign in US with goal of halving the number of victims by 2030
UNITED NATIONS (AP) — The United Nations on Monday launched its global road safety campaign in the United States, which aims to halve the number of road-related victims worldwide by 2030. The two-year advertising campaign seeks to educate people on basic, but life-saving, safety...
US court says Smith & Wesson must comply with New Jersey subpoena in deceptive advertising probe
PHILADELPHIA (AP) — Smith & Wesson, the gun manufacturer, must comply with a New Jersey subpoena seeking documents as officials investigate whether the company engaged in deceptive advertising, a U.S. appeals court ruled Tuesday. The documents being sought include anything that...
Microsoft breached antitrust rules by bundling Teams with office software, European Union says
LONDON (AP) — Microsoft violated European Union antitrust rules with “possibly abusive” practices by tying its Teams messaging and videoconferencing app to its widely used business software, the bloc said. The European Commission said Monday it informed Microsoft of its...
Adidas is investigating allegations of embezzlement and bribery in China, according to news reports
HONG KONG (AP) — Athletic apparel company Adidas has launched an investigation into allegations of “compliance violations” in China after receiving an anonymous letter earlier this month accusing local executives of embezzling “millions of euros,” according to news reports. ...
