Latest Sports sponsorship News
McKenna Haase sold batteries door to door as a teen to buy her 1st sprint car. Now she'll race more
FORT WORTH, Texas (AP) — McKenna Haase started her own racing team at age 13, and at one point she went door to door selling batteries when trying to raise money to buy her first sprint car. Now 27, Haase will be able to hire a crew chief and expand her racing schedule with help...
WWE strikes deal with Logan Paul and KSI's Prime, will feature brand on center of ring mat
WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company. Financial terms of the agreement were not disclosed. As...
Reports: McDonald's close to becoming French soccer league title sponsor for next three seasons
The French soccer league is reportedly close to signing a big sponsorship deal with McDonald's for the next three seasons. According to L'Equipe newspaper and RMC Sport, the fast-food chain is expected to succeed Uber Eats as the title sponsor of the French topflight in a deal...
Grocery chain Hy-Vee to sponsor IndyCar's Labor Day doubleheader at Milwaukee Mile
WEST ALLIS, Wis. (AP) — Hy-Vee will serve as the sponsor for IndyCar’s Labor Day weekend doubleheader at Milwaukee Mile, the circuit’s first events at this 1-mile oval track since 2015. The Iowa-based grocery chain already has served as the primary host and partner for the...
FedEx ends naming rights agreement for the Washington Commanders stadium long known as FedEx Field
FedEx has ended its naming rights agreement to the Washington Commanders' stadium in Landover, Maryland, a venue that had been known since 1999 as FedEx Field. The move confirmed Wednesday comes two years prior to the expiration of the current agreement scheduled for 2026, and as the...
Tiger Woods makes it official: His 2024 debut will come next week at Riviera
LOS ANGELES (AP) — Tiger Woods confirmed Wednesday he will make his first PGA Tour start since the Masters at the Genesis Invitational next week at Riviera, a tournament he hosts. Woods posted on social media that he was “excited to be a playing host” when the PGA Tour's next...
Formula One new team name mocked as the worst in series history
DAYTONA BEACH, Fla. (AP) — Jenson Button, so entrenched in his preparation for the Rolex 24 at Daytona, seemed to miss the news that Red Bull's junior Formula One team had been rebranded. After climbing off the timing stand Thursday at Daytona International Speedway, he was asked...
Visa enters F1 with Red Bull, rebrands AlphaTauri with wordy new team name
Visa will enter Formula One this year with Red Bull Racing in its first new global sports sponsorship agreement in 15 years. Visa has taken over the title sponsorship of Red Bull's second team, which has been called Scuderia AlphaTauri since 2020 when Red Bull put its fashion label...
