Latest Howard Schultz News
Starbucks CEO sets four-minute service goal as he tries to reinvigorate sagging sales
Starbucks' new Chairman and CEO Brian Niccol wants customers to get their orders hand-delivered by a barista in four minutes or less, a goal that will be central as he tries to reinvigorate the company's sagging sales. “We have to make it easier for our customers to get a cup of...
Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders
To Howard Schultz, the chaos he observed at a Starbucks in Chicago one recent morning summed up the troubles of the company he long led as chairman and CEO. Commuters tumbled off trains and into a Starbucks store to pick up the orders they had placed on their cellphones. Drinks...
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