Cult classic ginger ale made in Virginia being discontinued

RICHMOND, Va. (AP) — A nearly century-old cult-classic ginger ale that's made in Virginia is being discontinued.

Facing an aluminum can shortage during the pandemic this year, Coca-Cola had already ceased production of Northern Neck Ginger Ale in July, The Virginian-Pilot reported Monday. Now, the company announced in a news release, the discontinuation will be permanent.

“(We are) taking the tough but important steps to identify those products that are losing relevance and therefore should exit the portfolio,” Coca-Cola executive Cath Coetzer said in the news release.

The soda known for its distinctive bite was developed in Montross in 1926 and produced in recent years in Sandston, outside of Richmond.

Virginia State Del. Margaret Ransone launched a failed effort last year to make the beverage the official state soda of Virginia.

Online petitions have sprung up in the past few days urging Coca-Cola to reconsider or sell the formula to another bottling company, the newspaper reported.