Latest Howard Schultz News
Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders
To Howard Schultz, the chaos he observed at a Starbucks in Chicago one recent morning summed up the troubles of the company he long led as chairman and CEO. Commuters tumbled off trains and into a Starbucks store to pick up the orders they had placed on their cellphones. Drinks...
Starbucks CEO replaced by Brian Niccol, a fixer who revived Chipotle when the chain was in distress
In 2018, when Chipotle was reeling from multiple food poisoning outbreaks that had sickened 1,100 people, the company called Taco Bell CEO Brian Niccol to turn things around. As Chipotle's chairman and CEO, Niccol beefed up marketing and product innovation, added a loyalty program...
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