Latest Marketing and advertising News
Technology crushing human creativity? Apple's new iPad ad has struck a nerve online
NEW YORK (AP) — A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative instrument artists and consumers have used over the years — from a...
Boy Scouts of America is rebranding. Here's why they will be named Scouting America
DALLAS (AP) — After more than a century, Boy Scouts of America is rebranding as Scouting America, another major shakeup for an organization that once proudly resisted change. Founded 114 years ago, the Texas-based organization has recently been mired in turmoil over a flood of...
BetterHelp customers begin receiving refund notices from $7.8M data privacy settlement, FTC says
NEW YORK (AP) — Many current and former BetterHelp customers have begun receiving refund eligibility notices spanning from a $7.8 million settlement reached with the online therapy provider last year over allegations that it shared sensitive health data with advertisers. In 2023,...
Boy Scouts of America changing name to more inclusive Scouting America after years of woes
IRVING, Texas (AP) — The Boy Scouts of America announced after 114 years that it will change its name and will become Scouting America in an effort to emphasize inclusion as it works to move past the turmoil of bankruptcy and a flood of sexual abuse claims. The rebrand is another...
Marchex: Q1 Earnings Snapshot
SEATTLE (AP) — SEATTLE (AP) — Marchex Inc. (MCHX) on Tuesday reported a loss of $1.5 million in its first quarter. The Seattle-based company said it had a loss of 3 cents per share. Losses, adjusted for stock option expense, were 2 cents per share. The advertising...
Want to spend the night in a Paris museum or a house owned by Prince? Airbnb plans to list them
In a mad mix of game-show glitter and marketing flash, Airbnb is offering customers a chance to spend a night in a Paris museum, stay in houses mocked up to look like movie settings, or sleep surrounded by eight Ferrari racing cars. Those and other chimerical listings are part of a...
Asian American, Pacific Islander consumers want better brand representation, Nielsen reports
As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a report released Wednesday suggests members of those communities are paying more attention than ever to representation. Nielsen researchers found that...
McDonald's plans to step up deals and marketing to combat slower fast food traffic
McDonald’s plans to step up deals and value messaging to combat slowing sales. The Chicago burger giant said inflation-weary customers are eating out less often in many big markets. In the first quarter, fast food traffic was flat or down in the U.S., Australia, Canada, Japan, the...
Meta more than doubles Q1 profit but revenue guidance pulls shares down after-hours
Facebook and Instagram parent company Meta said Wednesday its first-quarter profit more than doubled, boosted by higher advertising revenue and a 6% increase on the average price of ads on its platforms. But its shares dropped sharply in after-hours trading following lukewarm revenue guidance. ...
Interpublic: Q1 Earnings Snapshot
NEW YORK (AP) — NEW YORK (AP) — Interpublic Group of Cos. (IPG) on Wednesday reported first-quarter earnings of $110.4 million. The New York-based company said it had net income of 29 cents per share. Earnings, adjusted for amortization costs and non-recurring costs, were 36...
