Latest Sports sponsorship News
Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts
TOKYO (AP) — The International Olympic Committee's three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. This leaves the IOC without a Japanese sponsor with the focus now expected to shift to the Middle East and India for new...
Phone deal for visiting fans at 2026 World Cup part of Verizon sponsor pact with FIFA
GENEVA (AP) — Soccer fans arriving in North America for the 2026 World Cup have been promised help with their cell phone coverage from Verizon as part of a sponsor deal with FIFA announced on Tuesday. The New York-based technology provider said FIFA expected three million...
Top Olympic sponsor Panasonic is ending its contract with the IOC
TOKYO (AP) — Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said in a statement Tuesday. Panasonic is one of 15 companies that are so-called TOP sponsors for the International Olympic Committee. It's not known the value of the...
Olympic timekeeper Omega makes tweaks for the Paralympics
PARIS (AP) — About 260 Omega employees are working at this year’s Paralympics. Each worker is guided by one principle, according to chief executive officer Alain Zobrist. “Once you hit the enter key,” he said, “you can’t go back.” Omega has been an...
British INEOS beats American Magic on opening day of America's Cup in Barcelona
BARCELONA, Spain (AP) — A pre-start mistake cost American Magic a point on the opening day of the 37th America’s Cup near the Barcelona beachfront on Thursday. The boat representing the New York Yacht Club fell off its foils in low-wind conditions before the race start against...
Tennessee reaches long-term deal with Knoxville-based Pilot to preserve name of Neyland Stadium
Tennessee announced on Tuesday a long-term deal with travel-center giant Pilot that will preserve the names of Neyland Stadium and Shields-Watkins Field while giving the Knoxville-based company prominent signage throughout the stadium, including on the playing surface. Financial...
India should soon have its first Olympics sponsor, a sign of the country's growing Games influence
PARIS (AP) — The International Olympic Committee expects to add an Indian sponsor soon in a sign of the country's growing influence over the Olympics during a bid to host the 2036 Summer Games. The IOC currently has 15 top-tier partners, which collectively paid almost $740 million...
Pitbull Stadium is the new home of FIU football. The artist has bought the naming rights
Welcome to Pitbull Stadium, the home of your FIU Panthers. Florida International announced what could end up as a 10-year agreement on Tuesday with international recording artist, Grammy winner and entrepreneur Armando Christian Pérez — the Miami native better known as Pitbull —...
PGA Tour gets new sponsor for Quail Hollow and one stop at Philadelphia Cricket Club
Truist Financial Corp. is taking over as title sponsor for the PGA Tour’s signature event at Quail Hollow Club with a seven-year commitment, which includes a one-year detour in 2025 to Philadelphia Cricket Club. The deal secures top-level golf in Charlotte, North Carolina, after...
Say cheese! Giorgia Villa goes viral over parmesan sponsorship deal after gymnastics silver medal
Giorgia Villa missed the Tokyo Olympics because of a sprained ankle. At the Paris Games, despite lingering back injuries, the 21-year-old gymnast made history. With their silver medal behind the Simone Biles-led U.S. team's gold, Angela Andreoli, Alice D’Amato, Manila Esposito,...
