Latest Sports sponsorship News

The Latest: US Tennis Association says best to not play now

Apr. 3, 2020 6:38 PM EDT

The Latest on the effects of the coronavirus outbreak on sports around the world: The U.S. Tennis Association says its best not to play the sport right now because of the coronavirus pandemic. In a posting on its website on Friday, the USTA called it “in the best interest of society to take a collective...

A man takes pictures of a countdown display for the Tokyo 2020 Olympics and Paralympics Tuesday, March 31, 2020, in Tokyo.  The countdown clock is ticking again for the Tokyo Olympics. They will be July 23 to Aug. 8, 2021. The clock read 479 days to go. This seems light years away, but also small and insignificant compared to the worldwide fallout from the coronavirus. (AP Photo/Jae C. Hong)

The countdown clock is clicking again for the Tokyo Olympics

Mar. 31, 2020 7:38 AM EDT

TOKYO (AP) — The countdown clocks have been reset and are ticking again for the Tokyo Olympics. The model outside Tokyo Station, and others across the Japanese capital, were switched on almost immediately after organizers announced the new dates — July 23 to Aug. 8, 2021. The clocks read 479 days to...

U.S. forward Megan Rapinoe celebrates after scoring against Canada during the second half of a CONCACAF women's Olympic qualifying soccer match Sunday, Feb. 9, 2020, in Carson, Calif. The U.S. won 3-0. (AP Photo/Chris Carlson)

Visa extends athlete sponsorship to 2021 after Olympic delay

Mar. 29, 2020 1:13 PM EDT

Visa has told its global roster of Olympic and Paralympic hopefuls their sponsorships will be extended into 2021 after the Tokyo Games were postponed, providing some financial certainty amid the disruption caused by the coronavirus pandemic. The credit card giant's Team Visa scheme features 96 athletes across 27...

FILE - In this March 20, 2020, file photo, Tokyo 2020 Olympics chief Yoshiro Mori carries the Olympic flame during the Flame Arrival Ceremony at Japan Air Self-Defense Force Matsushima Base in Higashimatsushima in Miyagi Prefecture, north of Tokyo. Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Mori suggested there would be no major change from 2020. (AP Photo/Eugene Hoshiko, File)

Tokyo Olympics: Signs suggest summer dates in 2021 for games

Mar. 29, 2020 9:35 AM EDT

TOKYO (AP) — Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Yoshiro Mori suggested there would be no major change from 2020. “The games are meant to...

FILE - In this March 20, 2020, file photo, Tokyo 2020 Olympics chief Yoshiro Mori carries the Olympic flame during the Flame Arrival Ceremony at Japan Air Self-Defense Force Matsushima Base in Higashimatsushima in Miyagi Prefecture, north of Tokyo. Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Mori suggested there would be no major change from 2020. (AP Photo/Eugene Hoshiko, File)

Tokyo Olympics: Signs suggest summer dates for 2021 Olympics

Mar. 29, 2020 9:20 AM EDT

TOKYO (AP) — Tokyo Olympic organizers seem to be leaning away from starting the rescheduled games in the spring of 2021. More and more the signs point toward the summer of 2021. Organizing committee President Yoshiro Mori suggested there would be no major change from 2020. “The games are meant to...

FILE - In this Wednesday, March 25, 2020, file photo, a masked man walks in front of a Tokyo Olympics logo at the Tokyo metropolitan government headquarters building in Tokyo. The Tokyo Olympics have been moved to next year. But countless questions remain. They revolve around 11,000 Olympic athletes and 4,400 Paralympic athletes. They also include 206 national Olympic committees, sports federations, thousands of contracts, and billions of dollars. (AP Photo/Koji Sasahara, File)

Q&A: Tokyo Olympics move to 2021; countless questions remain

Mar. 27, 2020 4:09 AM EDT

TOKYO (AP) — Things began to unravel this week when the Tokyo Olympics were postponed until next year — a decision announced by Japanese Prime Minister Shinzo Abe in a joint agreement with IOC President Thomas Bach. The Olympic behemoth involves 11,000 Olympic athletes and 4,400 Paralympic athletes....

Tokyo 2020 Organizing Committee President Yoshiro Mori arrives for the first meeting of  the “Tokyo 2020 New Launch Task Force

Tokyo Olympics: Looking for a new date for opening, closing

Mar. 26, 2020 5:37 AM EDT

TOKYO (AP) — The Tokyo Olympics need new dates for the opening and closing ceremonies in 2021. Nothing much can get done until those dates are worked out by the International Olympic Committee, the Japanese government and Tokyo organizers. “We must decide this soon, otherwise it will be hard to...

The Olympic Flame burns during the Olympic

Olympic delay leaves athletes uncertain about sponsorships

Mar. 25, 2020 5:27 PM EDT

Aside from figuring out how to maintain their health and fitness for an additional year, athletes like Ryan Crouser suddenly faced another concern when the Olympics were postponed until 2021. They also have to make the money stretch that far. Crouser still hopes to defend his shot put gold medal at the Tokyo...

A man walks past large displays promoting the Tokyo 2020 Olympics in Tokyo, Tuesday, March 24, 2020. IOC President Thomas Bach has agreed

Column: The 'no-win' Olympics gets another chance

Mar. 24, 2020 7:12 PM EDT

Money talks, which is the short answer for why it took this long for the swells at the International Olympic Committee to listen to reason. For weeks, IOC leaders framed their refusal to shut down Tokyo 2020 as a noble cause instead of a cash grab. But that’s because they could afford to. Five days...

A group of students from Uruguay pose for a souvenir picture on the Olympic Rings set outside the Olympic Stadium in Tokyo, Saturday, March 21, 2020. The Olympic flame from Greece arrived in Japan Friday, even as the opening of the the Tokyo Games in four months is in doubt with more voices suggesting the games should to be postponed or canceled because of the worldwide virus pandemic. (AP Photo/Gregorio Borgia)

IOC looking at postponing Tokyo Olympics; Canada pulls out

Mar. 22, 2020 10:57 PM EDT

LAUSANNE, Switzerland (AP) — The IOC will take up to four weeks to consider postponing the Tokyo Olympics amid mounting criticism of its handling of the coronavirus crisis that now includes Canada saying it won't send a team to the games this year and the leader of track and field, the biggest sport at the...