Latest Corporate sponsorship News

FILE - In this May 26, 2019, file photo, Kevin Na, front left, is congratulated by Charles Schwab after winning the Charles Schwab Challenge golf tournament in Fort Worth, Texas. The Colonial on May 21-24, 2020, is the next event on the PGA Tour schedule. The tournament is trying to prepare without knowing if the new coronavirus will lead to it being canceled. (AP Photo/Richard W. Rodriguez, File)

Column: Colonial plans for tournament that might not happen

Mar. 24, 2020 3:15 PM EDT

Michael Tothe was supposed to be at the World Golf Championships event this week in Austin, Texas, to resume recruiting players for the Charles Schwab Challenge at Colonial. Even though the tournament is still two months away, this is the time to beef up advertising and fill out the roster of its 1,500...

Thomas Waerner mushes into Unalakleet, Alaska, Sunday, March 15, 2020 during the Iditarod Trail Sled Dog Race. (Loren Holmes/Anchorage Daily News via AP)

Iditarod loses another major sponsor

Mar. 16, 2020 9:16 PM EDT

ANCHORAGE, Alaska (AP) — One of the Iditarod’s top sponsors is dropping financial support, the second major sponsor with Alaska ties to sever relationships with the sled dog race this month. Fiat Chrysler Automobiles confirmed Monday that the Anchorage Chrysler Dodge Jeep Ram dealership will no...

FILE - In this March 2, 2019, file photo, defending champion Joar Lefseth Ulsom runs his team down Fourth Ave during the ceremonial start of the Iditarod Trail Sled Dog Race in Anchorage, Alaska. Alaska Airlines announced Monday, March 2, 2020, it will drop its sponsorship of the Iditarod, Alaska's most famous sporting event. The airline in a statement said the decision was made as it transitions to a new corporate giving strategy, but People for the Ethical Treatment of Animals, the most vocal critic of the thousand-mile sled dog race across Alaska, immediately took credit. (AP Photo/Michael Dinneen, File)

Alaska Airlines drops sponsorship of Iditarod sled dog race

Mar. 2, 2020 3:14 PM EST

ANCHORAGE, Alaska (AP) — Alaska Airlines confirmed Monday it will drop its sponsorship of the Iditarod Trail Sled Dog Race, Alaska’s most famous sporting event. The Seattle-based airline, which got its start in Alaska decades ago, said in a statement that the decision to end sponsorship after this...

A man walks past an advertisement for online betting on the outside of a betting shop in Madrid, Spain, Friday, Feb. 21, 2020. Spain’s government has announced plans to restrict advertising for on-line betting houses on the Internet, television, and during sporting events. The government said Friday that the law would be the most restrictive in the European Union. (AP Photo/Paul White)

Spain to severely restrict advertising for on-line betting

Feb. 21, 2020 11:16 AM EST

MADRID (AP) — Spain’s government announced plans Friday for what it said would be the toughest legislation in the European Union on restricting advertising for on-line betting houses. Advertising for betting, above all for sports bets, has grown rapidly in Spain in recent years and dominates...

In this Feb. 6, 2020, photo, a Clean Colorado highway sign sponsored by the Northern Lights Cannabis Co. is displayed on eastbound 6th Avenue west of Sheridan Blvd. in Denver. (Andy Cross/The Denver Post via AP)

Pot shops turn to highway sponsor signs amid strict ad rules

Feb. 16, 2020 10:29 AM EST

DENVER (AP) — Cannabis companies are using a loophole in Colorado's strict limits on marijuana advertising by sponsoring state highways and putting their names on roadside signs. Currently, 51 cannabis dispensaries, cultivators, manufacturers and edible producers sponsor roadways throughout the state,...

Manchester City's head coach Pep Guardiola gestures during the English League Cup semifinal second leg soccer match between Manchester City and Manchester United at Etihad stadium in Manchester, England, Wednesday, Jan. 29, 2020. (AP Photo/Dave Thompson)

UEFA bans Man City from Champions League for 2 seasons

Feb. 14, 2020 8:45 PM EST

LONDON (AP) — English Premier League champion Manchester City was banned from the Champions League for two seasons by UEFA on Friday for “serious breaches” of spending rules and failing to cooperate with investigators in a seismic ruling against one of world football's wealthiest clubs. The...

William Byron prepares to go out on the track during a NASCAR auto race practice at Daytona International Speedway, Saturday, Feb. 8, 2020, in Daytona Beach, Fla. (AP Photo/John Raoux)

Hendrick extends primary sponsorship deal with Axalta

Feb. 10, 2020 4:04 PM EST

CONCORD, N.C. (AP) — Hendrick Motorsports has agreed to a five-year extension with primary sponsor Axalta through the 2027 season. Axalta will be a primary sponsor of the No. 24 team with driver William Byron for 14 Cup Series races each year beginning in 2021. Axalta is a primary sponsor of Byron in 22...

In this Oct. 12, 2019 photo, marathon runner Eliud Kipchoge from Kenya, white vest, wearing Nike AlphaFly prototype running shoe, and his pacemaking team, wearing pink Nike Vaporfly shoes, run during the INEOS 1:59 Challenge attempt to run a sub two-hour marathon in Vienna, Austria. Nike has a new racing shoe; The Air Zoom Alphafly Next%, which was unveiled at a flashy fashion show in New York on Wednesday night, Feb. 5, 2020. Kipchoge wore a prototype of the shoe when he ran the world's first sub-2-hour marathon in an unofficial race in October.  (AP Photo/Ronald Zak, File)

A step ahead? Nike's Vaporfly shoe changing marathon game

Feb. 6, 2020 3:16 PM EST

To pick the favorites in this year's Olympic marathon, just glance at the shoes of the runners on the starting line. Anyone wearing Nike's Vaporfly model may already have a head start. The shoe has shaken up distance running since the world’s largest sports apparel company introduced it four years ago,...

Coordinated effort needed to keep Phoenix Open zero waste

Feb. 1, 2020 7:55 PM EST

SCOTTSDALE, Ariz. (AP) — As darkness descends upon TPC Scottsdale, the cacophony of cheers and catcalls from the loudest fans in golf are replaced by a new sound. Back-up beeps. Not long after the last putt drops at the Phoenix Open, large haulers, delivery trucks, water trucks, pick-ups and carts fill...