Latest Corporate sponsorship News

American Airlines first sponsor for Rams, Chargers stadium

Aug. 6, 2019 9:56 PM EDT

INGLEWOOD, Calif. (AP) — The new stadium at Hollywood Park being built for the Los Angeles Rams and Los Angeles Chargers has reached another milestone — its first corporate sponsor. The LA Stadium and Entertainment District at Hollywood Park announced that American Airlines will be a founding...

Refugee-friendly German club forgoes sponsor for cause

Aug. 1, 2019 11:13 AM EDT

BERLIN (AP) — German soccer club Babelsberg is mixing sport with politics again. The fourth-tier club is forgoing a main jersey sponsor for the coming season to carry the logo of Seebrücke (Sea-bridge), a group campaigning for safe routes for refugees to reach Europe. Babelsberg, which previously...

Women's league seeks more fans, sponsors after US title

Jul. 8, 2019 1:27 PM EDT

Megan Rapinoe, the lavender-haired icon of women's soccer, maintains that green is the key to her sport's sustainability. "For me, it's about the Benjis," she said. Women's soccer engages the U.S. every four years, then disappears for most fans like a comet leaving the solar system. In the wake of the Americans'...

Dutch team drops out of America's Cup, US squad remains in

Jul. 1, 2019 10:06 PM EDT

SAN DIEGO (AP) — A Dutch syndicate withdrew its challenge for the America's Cup on Monday while an American group says it will continue on after restructuring its management team and continuing to seek corporate sponsorship. DutchSail, headed by former America's Cup champion Simeon Tienpont, said it...

Pride or protest? Disillusioned plan their own LGBTQ march

Jun. 26, 2019 3:10 PM EDT

NEW YORK (AP) — One of the biggest celebrations of LGBT pride in New York City history will culminate Sunday with not one, but two processions through Manhattan, after dissidents who believe the annual parade has become too commercialized decided to split off with their own march. Both parades cap a month...

LPGA leaving ANA Inspiration against Augusta Women's Amateur

Jun. 25, 2019 4:58 PM EDT

CHASKA, Minn. (AP) — The LPGA Tour will have a new tournament in Florida at the start of next year, and likely another one in the late spring. The Asian swing of limited-field events at the start of the year is adding a tournament with a full field and a cut. And perhaps the most important piece of the...