Latest Sports marketing News

FILE - In this  July 30, 2019, file photo, One Championship founder Chatri Sityodtong, center, gestures as Reece McLaren, right, of Australia and Danny Kingad, of the Philippines face off during the media presentation for this ONE Championship mixed martial arts fight dubbed: Dawn of Heroes, in suburban Pasay city, south of Manila, Philippines. As his mixed martial arts promotions go behind closed doors and audience free, Sityodtong says he's finding ways to thrive during the coronavirus pandemic that is shutting down sports around the globe.  (AP Photo/Bullit Marquez, File)

MMA, esports, The Apprentice _ Chatri's options in pandemic

Mar. 26, 2020 4:45 AM EDT

He survived the Asian financial crisis, which wiped out entire economies and tore his family apart. As his mixed martial arts promotions go audience free, One Championship founder Chatri Sityodtong says he's finding ways to thrive during the coronavirus pandemic that is shutting down sports around the globe....

This image provided by the Los Angeles Chargers shows the Los Angeles Chargers updated logo. The Los Angeles Chargers have updated their bolt logo and unveiled new logotype ahead of their move into their new home at Hollywood Park, Tuesday, March 24, 2020. (Los Angeles Chargers via AP)

Chargers unveil updated lightning bolt and logotype

Mar. 24, 2020 6:44 PM EDT

LOS ANGELES (AP) — The Los Angeles Chargers have updated their logo and unveiled new logotype ahead of their move into their new home. The franchise is keeping the lightning bolt as its primary logo, but it has become sleeker and streamlined. There is not as much of a curve to the bolt, while navy blue has...

FILE - In this Nov. 24, 2003, file photo, Will Wilson, then-marketing director for NFL Mexico, speaks at a press conference in Houston. Wilson, the head of the NFL division of the Wasserman Media Group and the uncle of former Indianapolis quarterback Andrew Luck, was hired Monday, March 23, 2020, as chief executive officer of the troubled U.S. Soccer Federation. (AP Photo/Pat Sullivan, File)

Will Wilson, Andrew Luck's uncle, becomes CEO of US Soccer

Mar. 23, 2020 4:45 PM EDT

CHICAGO (AP) — Will Wilson, co-head of the NFL division of a sports representation agency and the uncle of former Indianapolis Colts quarterback Andrew Luck, was hired Monday as chief executive officer of the troubled U.S. Soccer Federation. He starts work March 30 and will fill a job that had been open...

This graphic provided by the Los Angeles Rams shows a new stylized Ram head, released by the NFL football team Monday, March 23, 2020. The Los Angeles Rams unveil their new logo and color scheme with somewhat less fanfare than originally planned. The team is mildly reconfiguring its look four years after returning home to LA, and a few months before moving into SoFi Stadium. New uniforms will follow later in the spring. (Los Angeles Rams via AP)

Blue and yellow again: LA Rams unveil logos, color scheme

Mar. 23, 2020 3:28 PM EDT

LOS ANGELES (AP) — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the franchise's rebranding announcement, which was made Monday with rather less fanfare than the team...

FILE - In this Oct. 6, 2018, file photo, Dana White, president of the UFC, speaks at a news conference after the UFC 229 mixed martial arts event in Las Vegas. The UFC is determined to fight on amid the worldwide coronavirus outbreak. The UFC hasn't canceled any competitions, even those previously scheduled for areas where large gatherings are now banned. White attributes his decision to go against the sports world's collective mindset partly to a conversation Thursday, March 12, 2020, with President Donald Trump and Vice President Mike Pence.  (AP Photo/John Locher, File)

UFC holds fight card in Brasilia amid coronavirus pandemic

Mar. 15, 2020 12:57 AM EDT

BRASILIA, Brazil (AP) — The UFC staged a full fight card in an empty arena Saturday night in Brazil's capital city, sticking to its plan to keep fighting in the face of the coronavirus pandemic. Charles Oliveira stopped lightweight Kevin Lee with a guillotine choke in the third round of the main event in...

FILE - In this Dec. 6, 2019, file photo, U.S. Soccer President Carlos Cordeiro presides over a meeting of the U.S. Soccer Board of Directors in Chicago. Cordeiro resigned Thursday night, March 12, 2020, three days after the organization filed legal papers in a gender discrimination claiming women players had less physical ability and responsibility than men. (AP Photo/Charles Rex Arbogast, File)

US Soccer president quits after gender discrimination suit

Mar. 13, 2020 12:58 AM EDT

Carlos Cordeiro resigned as U.S. Soccer Federation president on Thursday night, three days after the organization sparked a backlash when its legal papers in a gender discrimination lawsuit claimed the women's national team players had less physical ability and responsibility than their male counterparts. His...

ADDS THE INFORMATION IS FROM ANONYMOUS SOURCE - FILE - In this June 2, 2018, file photo, Major League baseball umpire Kerwin Danley (44) is shown during the first inning of a baseball game between the Arizona Diamondbacks and the Miami Marlins in Phoenix. Major League Baseball has appointed its first African American umpire crew chief, promoting Kerwin Danley to the position this week, The Associated Press has learned. A person familiar with the move spoke to the AP on Wednesday, Feb. 26, 2020 on condition of anonymity because the announcement had not yet been made. (AP Photo/Rick Scuteri, File)

MLB appoints 1st black umpire crew chief

Feb. 27, 2020 10:52 PM EST

NEW YORK (AP) — Kerwin Danley became the first African American umpire crew chief in Major League Baseball when a series of promotions, additions and retirements were announced Thursday. “I think it’s a significant moment in the history of baseball,” Danley told The Associated Press...

FILE - In this Aug. 1, 2017, file photo, then-U.S. Olympic Committee chief marketing officer Lisa Baird speaks about the Team USA WinterFest for the upcoming 2018 Pyeongchang Winter Olympic Games, at Yongsan Garrison, a U.S. military base in Seoul, South Korea. Lisa Baird is the new commissioner of the National Women's Soccer League. The former chief of marketing for the U.S. Olympic Committee hopes she can bring the same ideas to soccer as those that ramped up Olympic endorsements.  (AP Photo/Lee Jin-man, File)

US Olympic marketing chief Lisa Baird is NWSL commissioner

Feb. 27, 2020 1:35 PM EST

The marketing executive who branded the U.S. Olympic squad “Team USA” will now try to turn American women’s soccer players into household names more than once every four years. Lisa Baird, the longtime marketing chief at the U.S. Olympic Committee, was named commissioner of the National...

FILE - In this Thursday, Nov. 28, 2019 file photo, New Orleans Saints owner Gayle Benson waves to the crowd before the first half of an NFL football game between the Atlanta Falcons and the New Orleans Saints in Atlanta. Benson, who inherited the team following her husband Tom Benson's 2018 death, said the team's senior vice president of communications advised Archbishop Gregory Aymond to be “honest, complete and transparent” about clergy abuse. (AP Photo/John Bazemore)

NFL Saints backed by church in effort to keep emails secret

Feb. 20, 2020 4:53 PM EST

NEW ORLEANS (AP) — An attorney for New Orleans' Roman Catholic archdiocese Thursday strongly defended the New Orleans Saints' behind-the-scenes help in dealing with the clergy sex abuse crisis, saying the legal effort to release hundreds of confidential emails between them is aimed at trying to shame those...

Contestant in $10K shooting contest to now get full prize

Feb. 14, 2020 6:06 PM EST

CEDAR FALLS, Iowa (AP) — The sponsor of a halftime basketball shooting promotion at Northern Iowa games has reversed course in the face of growing criticism and will now pay out the full $10,000 to a contestant who competed earlier this week. A public outcry had been swelling since the Wednesday night...