Latest Sports sponsorship News

LPGA Tour seizing on more sponsor interest in women's sports

Nov. 23, 2021 13:56 PM EST

Ten years ago, the LPGA Tour had eight players earn at least $1 million in the season. One indication of how much has changed is Nasa Hataoka. The 22-year-old from Japan earned more than $1 million from two runner-up finishes this year. They came at...

Barcelona, Man City drop club crypto sponsors amid concerns

Nov. 19, 2021 15:19 PM EST

LONDON (AP) — Concerns about two cryptocurrency companies led to two of Europe's leading soccer clubs, Barcelona and Manchester City, dropping short-lived sponsorship agreements on Friday. Premier League champion City suspended a deal with 3Key Technologies after...

Staples Center is changing its name to Crypto.com Arena

Nov. 17, 2021 08:10 AM EST

LOS ANGELES (AP) — Staples Center is getting a new name. Starting Christmas Day, it will be Crypto.com Arena. The downtown Los Angeles home of the NBA's Lakers and Clippers, the NHL's Kings and the WNBA's Sparks will change its name after 22 years of operation, arena...

Sponsors asked to defend support for Beijing Winter Olympics

Nov. 12, 2021 03:27 AM EST

Leading sponsors of the Beijing Winter Olympics should explain why they remain largely silent about alleged human rights abuses in China with the Games opening there in just under three months, Human Rights Watch said Friday. The rights group said in an on-line briefing...

Health care company ends relationship with Aaron Rodgers

Nov. 06, 2021 17:15 PM EDT

GREEN BAY, Wis. (AP) — A Wisconsin health care organization has ended a nine-year partnership with Green Bay Packers star Aaron Rodgers after the quarterback detailed his reasoning for avoiding the three COVID-19 vaccinations endorsed by the NFL. ...

Larson seeks to cap comeback season with NASCAR championship

Nov. 04, 2021 02:26 AM EDT

PHOENIX (AP) — Kyle Larson has heard that mental toughness is required to win a championship. He has no idea if that's true — and if it is required, well, then he doesn't consider himself the championship favorite this weekend. Toughness, Larson said, makes him think...

The RAC has been renamed to the Jersey Mike's Arena.

Nov. 03, 2021 11:35 AM EDT

PISCATAWAY, N.J. (AP) — The RAC is no more, at least the name. Rutgers and Jersey Mike’s Subs announced Wednesday they have reached a multi-year agreement to make the sub sandwich franchise an official naming rights partner of Rutgers Athletics. ...

NASCAR team stands by Liberty U despite lawsuits, scrutiny

Nov. 02, 2021 19:07 PM EDT

With a 14th NASCAR Cup Series championship on the line this weekend, team owner Rick Hendrick addressed a sponsorship extension signed with Liberty University before the school came under scrutiny for its handling of sexual assault allegations. Hendrick Motorsports last...

Saints safety Malcolm Jenkins invests in Premier League club

Oct. 22, 2021 12:47 PM EDT

Three-time Pro Bowl safety Malcolm Jenkins spent his bye week building his portfolio. Jenkins, a two-time Super Bowl champion with the Saints and Eagles, became a minority investor in the Premier League’s Burnley Football Club this week after touring historic Turf Moor...

Rights activists urge boycott of Beijing Winter Olympics

Oct. 19, 2021 06:17 AM EDT

ATHENS, Greece (AP) — Human rights activists urged international governments, sponsors and athletes on Tuesday to boycott what they called China's “genocide games” as Greek officials handed over the Olympic flame to 2022 Beijing Winter Games organizers. Activist...