Latest Advertising and marketing industry News

Google offers UK watchdog role in browser cookie phase-out

Jun. 11, 2021 10:34 AM EDT

LONDON (AP) — Google is offering U.K. regulators a role overseeing its phasing out of ad-tracking technology from its Chrome browser, in a package of commitments the tech giant is proposing to apply globally to head off a competition investigation. The U.K. competition...

France fines Google for abusing 'dominant' ads position

Jun. 07, 2021 13:09 PM EDT

PARIS (AP) — Google is being fined 220 million euros ($268 million) by France’s antitrust watchdog for abusing its ‘dominant’ position in online advertising. The search engine giant is also promising to overhaul the way its platform is used for buying and selling...

AP Interview: State AG pushes accountability in opioid cases

Jun. 07, 2021 11:40 AM EDT

Massachusetts Attorney General Maura Healey has been a leader in the legal push to hold companies and individuals accountable for the U.S. opioid addiction and overdose epidemic, which has been linked to nearly 500,000 deaths over the last two decades. Healey was the...

European regulators launch fresh probes of Facebook, Google

Jun. 04, 2021 11:59 AM EDT

LONDON (AP) — European Union and British regulators opened dual antitrust investigations Friday into whether Facebook distorts competition in the classified advertising market by using data to compete unfairly against rival services. German officials, meanwhile,...

France praises YouTubers over foiled Pfizer vaccine smear

May. 26, 2021 09:51 AM EDT

LE PECQ, France (AP) — France's government offered strong praise Wednesday to YouTubers and other social media influencers who resisted a mysterious effort to recruit them for a smear campaign to spread disinformation to their millions of young followers about the Pfizer COVID-19 vaccine....

EU beefs up disinformation code to prevent digital ad profit

May. 26, 2021 07:44 AM EDT

LONDON (AP) — European Union officials unveiled plans Wednesday to beef up the bloc's code of practice on online disinformation, with the aim of preventing digital ad companies from profiting off of “fake news.” EU officials said they were strengthening the...

Social media heavyweights wooed for Pfizer smear campaign

May. 25, 2021 11:20 AM EDT

LE PECQ, France (AP) — Social media influencers in France with hundreds of thousands of followers say a mysterious advertising agency offered to pay them if they agreed to smear Pfizer’s COVID-19 vaccine with negative fake stories. French YouTuber Léo Grasset was...

German regulator probes Google's market position, data use

May. 25, 2021 08:21 AM EDT

BERLIN (AP) — German regulators have launched an investigation into Google's position in the market, and how the search engine and advertising giant handles user data. The Federal Cartel Office, or Bundeskartellamt, said Tuesday that it has started proceedings against...

The shows that will be on network TV in primetime this fall

May. 20, 2021 23:48 PM EDT

A look at the primetime lineups for the major networks, as announced in recent days as part of their annual presentations to advertisers. All times Eastern. ABC Monday: 8 p.m. —...

Nevada lawmakers push data privacy rules for gov't websites

May. 14, 2021 16:04 PM EDT

CARSON CITY, Nev. (AP) — Following reports that Nevada’s vaccine information website planted more third-party cookies and ad trackers than any other state in the country, Republicans in the statehouse have introduced a bill to tighten the restrictions on how personal data can be collected...