Latest Online advertising and marketing industry News

EU investigates Google's conduct in digital ad tech sector

Jun. 22, 2021 08:12 AM EDT

LONDON (AP) — European Union regulators have launched a fresh antitrust investigation of Google, this time over whether the U.S. tech giant is stifling competition in digital advertising technology. The European Commission said Tuesday that it has opened a formal...

Google offers UK watchdog role in browser cookie phase-out

Jun. 11, 2021 10:34 AM EDT

LONDON (AP) — Google is offering U.K. regulators a role overseeing its phasing out of ad-tracking technology from its Chrome browser, in a package of commitments the tech giant is proposing to apply globally to head off a competition investigation. The U.K. competition...

France fines Google for abusing 'dominant' ads position

Jun. 07, 2021 13:09 PM EDT

PARIS (AP) — Google is being fined 220 million euros ($268 million) by France’s antitrust watchdog for abusing its ‘dominant’ position in online advertising. The search engine giant is also promising to overhaul the way its platform is used for buying and selling...

European regulators launch fresh probes of Facebook, Google

Jun. 04, 2021 11:59 AM EDT

LONDON (AP) — European Union and British regulators opened dual antitrust investigations Friday into whether Facebook distorts competition in the classified advertising market by using data to compete unfairly against rival services. German officials, meanwhile,...

EU beefs up disinformation code to prevent digital ad profit

May. 26, 2021 07:44 AM EDT

LONDON (AP) — European Union officials unveiled plans Wednesday to beef up the bloc's code of practice on online disinformation, with the aim of preventing digital ad companies from profiting off of “fake news.” EU officials said they were strengthening the...

Nevada lawmakers push data privacy rules for gov't websites

May. 14, 2021 16:04 PM EDT

CARSON CITY, Nev. (AP) — Following reports that Nevada’s vaccine information website planted more third-party cookies and ad trackers than any other state in the country, Republicans in the statehouse have introduced a bill to tighten the restrictions on how personal data can be collected...

Nevada vaccine website implants more trackers than any state

May. 13, 2021 16:15 PM EDT

CARSON CITY, Nev. (AP) — The Nevada website the public uses to get information on coronavirus vaccines is packed with more ad trackers and third-party cookies than any state vaccination website in the country, allowing companies to track how visitors navigate the internet and collect data...

Back to square one? Trump decision still weighs on Facebook

May. 13, 2021 10:38 AM EDT

Suppose you were Mark Zuckerberg, recently ordered by an advisory board to decide how long former President Donald Trump should stay banned from Facebook. How do you make that decision without alienating key constituencies — advertisers, shareholders, users, lawmakers and others — while...

Verizon sells internet trailblazers Yahoo and AOL for $5B

May. 03, 2021 15:33 PM EDT

AOL and Yahoo are being sold again, this time to a private equity firm. Wireless company Verizon will sell Verizon Media, which consists of the once-pioneering tech platforms, to Apollo Global Management in a $5 billion deal. Verizon said Monday that...

Google's Q1 ad sales surge 32%, Alphabet profit doubles

Apr. 27, 2021 18:38 PM EDT

SAN RAMON, Calif. (AP) — Google’s digital advertising network has shifted back into high gear, with its corporate parent reporting profit that more than doubled after an unprecedented setback during the early stages of the pandemic. The robust first-quarter...