Latest Sports marketing News

Contestant in $10K shooting contest to now get full prize

Feb. 14, 2020 6:06 PM EST

CEDAR FALLS, Iowa (AP) — The sponsor of a halftime basketball shooting promotion at Northern Iowa games has reversed course in the face of growing criticism and will now pay out the full $10,000 to a contestant who competed earlier this week. A public outcry had been swelling since the Wednesday night...

Protests follow Northern Iowa denial of $10K in contest

Feb. 13, 2020 5:43 PM EST

CEDAR FALLS, Iowa (AP) — Fans are calling foul against Northern Iowa and its business sponsor, who denied a $10,000 prize to a student who appeared to win a halftime basketball shooting promotion. The flap began Wednesday night when Northern Iowa student Dalton Hinsch got a chance at the prize if he made...

Knicks clarify that new consultant Stoute can't fire coach

Feb. 11, 2020 6:59 PM EST

NEW YORK (AP) — The New York Knicks clarified on Tuesday that the new adviser they hired to improve their brand makes no personnel decisions, after he indicated during a televised interview that they would hire a new coach. Steve Stoute, hired in part last month to improve the team's connection to its...

MLB will not schedule any more promotions of Roger Waters

Feb. 7, 2020 11:34 PM EST

NEW YORK (AP) — Major League Baseball will not schedule any more advertising on its platforms promoting music artist Roger Waters. The leadership of the Jewish advocacy organization B'nai B'rith International sent a letter to baseball Commissioner Rob Manfred last month criticizing the sport's involvement...

Soccer clubs lose case to force promotion-relegation on MLS

Feb. 7, 2020 6:24 AM EST

GENEVA (AP) — A long-running lawsuit looking to force promotion and relegation on to Major League Soccer has failed. Lower-tier clubs Miami and Kingston Stockade filed a challenge in 2017 with the Court of Arbitration for Sport against FIFA, North American soccer body CONCACAF and the U.S. Soccer...

SailGP sells minority stake to marketing firm Endeavor

Feb. 6, 2020 8:31 PM EST

SAN DIEGO (AP) — SailGP has sold a minority stake to global sports and entertainment marketing company Endeavor. The sailing league says Endeavor’s investment gives it a valuation of $200 million. The deal was announced Thursday. SailGP’s second season begins Feb. 28-29 in Sydney....

Chicago accuses coffee shop of copying fire department logo

Jan. 31, 2020 3:08 PM EST

CHICAGO (AP) — The city of Chicago is suing a coffee company for trademark infringement, saying its logo is nearly identical to the symbol for the city's fire department. Fire Department Coffee's logo features the letters F, D and C, intertwined in a stylized monogram, just like the one for the Chicago...

FILE - In this Oct. 23, 2016, file photo, a New Orleans Saints helmet rests on the playing field before an NFL football game in Kansas City, Mo. The Saints are going to court to keep the public from seeing hundreds of emails that allegedly show team executives doing public relations damage control for the area's Roman Catholic archdiocese to help it contain the fallout from a burgeoning sexual abuse crisis. (AP Photo/Jeff Roberson, File)

Judge allows AP to be heard in dispute over Saints emails

Jan. 31, 2020 2:15 PM EST

NEW ORLEANS (AP) — A judge ruled Friday that The Associated Press may be heard in a court dispute over whether to release hundreds of confidential emails that detail the New Orleans Saints' behind-the-scenes public relations work to help area Roman Catholic leaders deal with a sexual abuse crisis. The...

Jewish advocacy org criticizes MLB promotion of Roger Waters

Jan. 30, 2020 6:48 PM EST

NEW YORK (AP) — Major League Baseball's involvement in the sale of tickets for Roger Waters' North American tour has been criticized by the leadership of the Jewish advocacy organization B'nai B'rith International. Tickets went on sale this week for Waters' "This is Not a Drill" tour, which currently is...

In this Jan. 19, 2020, photo, Kansas City Chiefs quarterback Patrick Mahomes holds the Lamar Hunt Trophy as he celebrates winning a NFL, AFC Championship football game against the Tennessee Titans in Kansas City, Mo. The most compelling dramas in the NFL this season unfolded on the field, not off of it. And any thought that the league was in jeopardy of losing its spot as America's favorite sport has been set on the back burner. (AP Photo/Colin E. Braley)

Ratings up, future bright: NFL rebounds off troubled seasons

Jan. 27, 2020 11:29 AM EST

The most compelling drama in the NFL this season unfolded on the field, not off it. And any thought that the league was in jeopardy of losing its spot as America's favorite sport has been set on the back burner, which is mostly where the domestic abuse cases, national anthem controversies and even the concerns...