Latest Sports sponsorship News

LIV Golf's 2nd season has team concept, new faces, TV deal

Feb. 23, 2023 20:55 PM EST

PLAYA DEL CARMEN, Mexico (AP) — Dustin Johnson was among the most prominent players to sign with Saudi-funded LIV Golf and he made it pay off by making $35.6 million in just eight tournaments, including an $18 million bonus for leading the points list and the team title. Now comes...

PGA Tour holding last Honda Classic as a new sponsor awaits

Feb. 22, 2023 12:32 PM EST

PALM BEACH GARDENS, Fla. (AP) — Someone will be getting a big check this week at the Honda Classic. And then someone will be writing a big check to take over the Honda Classic. It’s expected that there will be a tournament at PGA National in 2024 and beyond, but...

Tokyo Olympic bribery trial opens; accused accepts guilt

Feb. 17, 2023 01:55 AM EST

TOKYO (AP) — A trial looking into widespread bribery at the Tokyo Olympic organizing committee began Friday with a former head of a major ad company admitting to the charges. Shinichi Uneo, who formerly headed ADK Holdings, quietly told the Tokyo District Court the allegations...

Ally Financial expands NASCAR spend with 2 new partnerships

Feb. 05, 2023 12:19 PM EST

LOS ANGELES (AP) — Ally Financial has expanded its growing portfolio as a top NASCAR sponsor with a deal to become the official bank of the stock car series and NASCAR-owned race tracks. The multiyear deal was announced Sunday ahead of NASCAR's exhibition extravaganza at the Los...

Sounders land health system as new jersey sponsor

Jan. 20, 2023 18:25 PM EST

RENTON, Wash. (AP) — The Seattle Sounders have partnered with the Washington-based Providence health system as their new jersey sponsor. The Providence name will appear on the front of Seattle’s jerseys beginning with the FIFA Club World Cup next month in Morocco. ...

Los Angeles FC arena changes its name to BMO Stadium

Jan. 19, 2023 13:32 PM EST

LOS ANGELES (AP) — Los Angeles FC's home arena is changing its name from Banc of California Stadium to BMO Stadium. LAFC announced the new naming rights deal Thursday for the five-year-old arena, which was built by the expansion Major League Soccer Club. The stadium also is the...

Embiid's jumper gives 76ers 118-117 win over Jazz

Jan. 15, 2023 01:00 AM EST

SALT LAKE CITY (AP) — Joel Embiid made a jumper with 5.7 seconds left to lift the Philadelphia 76ers to a 118-117 victory over the Utah Jazz on Saturday night. “I made a tough shot but it shouldn’t have come to that after we were up by so much,” said Embiid, who finished 30...

Short-handed Heat rally, top short-handed Bucks, 108-102

Jan. 12, 2023 22:57 PM EST

MIAMI (AP) — The Miami Heat were short-handed. The Milwaukee Bucks were short-handed. The Heat got the better of it all. Gabe Vincent scored a career-best 28 points, Bam Adebayo had 24 points and 12 rebounds, and the Heat beat the Bucks 108-102 in a game in which at...