Latest Advertising and marketing industry News

Donald Harrison, President of Global Partnerships and Corporate Development for Google, testifies via video conference during a Judiciary Subcommittee on Antitrust, Competition Policy and Consumer rights hearing to examine whether Google harmed competition in online advertising, Tuesday, Sept. 15, 2020, on Capitol Hill in Washington. (AP Photo/Jacquelyn Martin)

Google exec on hot seat in Congress over advertising power

Sep. 15, 2020 7:46 PM EDT

WASHINGTON (AP) — A Senate panel put a top Google executive on the defensive Tuesday over the company’s powerful position in online advertising as some lawmakers look hopefully toward an expected antitrust case against the tech giant by the Trump administration. Donald Harrison, Google’s...

President Donald Trump speaks to reporters before boarding Air Force One for a trip to Jupiter, Fla., to speak about the environment, Tuesday, Sept. 8, 2020, at Andrews Air Force Base, Md. He will also travel to a campaign rally in North Carolina. (AP Photo/Evan Vucci)

Chipping in? Trump may put up his own cash on reelection

Sep. 8, 2020 4:34 PM EDT

Washington (AP) — President Donald Trump is putting out the word that he is considering spending as much as $100 million of his own fortune on his reelection effort as campaign officials try to buck up key supporters and donors amid daunting polling numbers and other bad news. Trump said Tuesday that...

Abandon the NFL? Partners don't, even during a pandemic

Sep. 1, 2020 6:34 PM EDT

As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. They stood pat. The league even added two major companies: Subway and Invisalign. The truth is that not even COVID-19 has scared away the folks who, frankly, desperately...

FILE - In this Dec. 22, 2019, file photo, Oakland Raiders quarterback Derek Carr is sacked by Los Angeles Chargers defensive end Joey Bosa during the first half of an NFL football game in Carson, Calif. Teams could afford recent contracts like the megabucks given to Patrick Mahomes and Bosa under normal circumstances. Because of economic effects from the coronavirus pandemic, future player deals and a salary cap that will be adjusted due to some monetary setbacks, upcoming free agents might find the marketplace tighter. (AP Photo/Marcio Jose Sanchez, File)

NFL faces tough times for 2020, then bright economic outlook

Sep. 1, 2020 4:52 PM EDT

Let's get this straight from the outset: If the NFL has no fans at any games this season — or doesn't have much of a season at all — it will not go out of business. Sure, the 32 teams and the league itself will lose millions, very possibly billions of dollars. Its broadcast partners will take a hit...

FILE - In this July 21, 2020 file photo, a man opens social media app 'TikTok' on his cell phone, in Islamabad, Pakistan. Walmart said Thursday, Aug. 27,  that it's interested in teaming up with Microsoft to buy the U.S. business of TikTok, the popular Chinese video app.  (AP Photo/Anjum Naveed, File)

What does Walmart see in TikTok? Millions of young shoppers

Aug. 29, 2020 11:09 AM EDT

NEW YORK (AP) — Walmart may be the world's largest retailer but it has mostly failed in its efforts to break Amazon's online dominance. Could TikTok, a fast-growing 3-year-old app filled with goofy videos, be the answer? TikTok's U.S. business appears up for grabs, with the Trump administration trying to...

FILE - This Feb. 19, 2014, file photo shows the Facebook app icon on an iPhone in New York. Facebook is pushing back on Apple’s new privacy rules for iOS users — and putting app developers in the middle. The social network said Wednesday, Aug. 26, 2020 that anew policy by Apple that requires apps to ask users for permission to collect data on what devices they are using — and let ads follow them around on the internet — could lower the amount of money apps will make advertising through Facebook's audience network. (AP Photo/Karly Domb Sadof, File)

Facebook: Apple privacy changes will muck up online ads

Aug. 26, 2020 2:50 PM EDT

OAKLAND, Calif. (AP) — Facebook is pushing back on new Apple privacy rules for its mobile devices — and putting app developers in the middle. Apple will soon require apps to ask users for permission to collect data on what devices they are using and to let ads follow them around on the internet....

Imagery of the Hindu deity Ram and 3-D portraits of the proposed Hindu temple are displayed on a digital billboard in Times Square, Wednesday, Aug. 5, 2020, to celebrate the groundbreaking ceremony of a temple dedicated to the Hindu god Ram by Indian Prime Minister Narendra Modi in Ayodhya, in New Delhi, India. Hindus rejoiced as Modi broke ground on a long-awaited temple of their most revered god, Ram, at the site of a demolished 16th century mosque. (AP Photo/Ted Shaffrey)

Hindu temple ad runs in Times Square despite opposition

Aug. 5, 2020 6:54 PM EDT

NEW YORK (AP) — A large digital billboard in Times Square is displaying images of a Hindu deity and a temple being built on disputed ground in India, despite calls from a coalition of advocacy organizations — including Muslim, human rights, anti-fascist and secular groups — asking advertisers...

FILE - In this file photo dated  Sunday, March 22, 2020, people run to keep fit along the south bank of the River Thames in London.  European Union regulators have said Tuesday Aug, 4, 2020, they're opening an in-depth investigation into U.S. tech giant Google's plan to buy fitness tracking device maker Fitbit. (AP Photo/Kirsty Wigglesworth, FILE)

EU regulators investigating Google's plan to buy Fitbit

Aug. 4, 2020 12:12 PM EDT

LONDON (AP) — European Union regulators opened an in-depth investigation Tuesday into Google's plan to buy fitness tracking device maker Fitbit. The EU's executive commission said it was concerned the deal would entrench the U.S. tech giant's position in the online ad market by “increasing the...

FILE - This Feb. 25, 2020, file photo, shows the icon for TikTok in New York.   President Donald Trump will order China’s ByteDance to sell its hit video app TikTok because of national-security concerns, according to reports published Friday, July 31, 2020. “We are looking at TikTok,

Microsoft in advanced talks to buy TikTok's US business

Aug. 1, 2020 2:50 PM EDT

NEW YORK (AP) — Microsoft is in advanced talks to buy the U.S. operations of TikTok, the popular Chinese-owned video app that has been a source of national security and censorship concerns, according to a person familiar with the discussions who spoke only on condition of anonymity because of the...

FILE - This March 19, 2018 photo shows the Google app on an iPad in Baltimore.  Big Tech companies reported mixed quarterly earnings on Thursday, July 30, 2020, a day after their top executives faced a tough congressional grilling over their market power and alleged monopolistic practices.  (AP Photo/Patrick Semansky, File)

Amid the pandemic, Big Tech reports mixed earnings

Jul. 30, 2020 7:09 PM EDT

Big Tech companies reported mixed quarterly earnings on Thursday, a day after their top executives faced a tough congressional grilling over their market power and alleged monopolistic practices. All four were affected by the pandemic, although in strikingly different ways. Google and Facebook reported slowing...