Latest Marketing and advertising News

Oklahoma AG calls company 'kingpin' in state's opioid crisis

Jul. 15, 2019 6:45 PM EDT

NORMAN, Okla. (AP) — Consumer products giant Johnson & Johnson was a "kingpin" company that helped fuel the most devastating public health crisis in Oklahoma history, the state attorney general argued Monday during the close of his case against the opioid drug manufacturer. Mike Hunter said the New...

On edge: 2020 Dems face prospect of being cut from debates

Jul. 1, 2019 5:55 AM EDT

MIAMI (AP) — The largest presidential field in modern Democratic politics could quickly shrink as more than half of the contenders are in real danger of failing to meet tougher requirements to participate in the fall round of debates. Short on support and money and bound by tough party rules, once soaring...

Facebook to make jobs, credit ads searchable for US users

Jun. 30, 2019 11:15 PM EDT

BOSTON (AP) — Facebook says it will make advertisements for jobs, loans and credit card offers searchable for all U.S. users following a legal settlement designed to eliminate discrimination on its platform. The plan disclosed in an internal report Sunday voluntarily expands on a commitment the social...

Exhibit reveals Mountain Dew's hillbilly and bourbon roots

Jun. 30, 2019 11:05 AM EDT

KNOXVILLE, Tenn. (AP) — Mountain Dew — now the country's third most popular soft drink — began because two Knoxville brothers needed a tasty mixer for their bourbon. That 1940s-styled Mountain Dew didn't taste like today's lemonade-citrus, caffeine- and sugar-charged drink. As clear as the...

What's your data worth to Big Tech? Bill would compel answer

Jun. 24, 2019 1:51 PM EDT

WASHINGTON (AP) — As Congress bears down on big tech companies, two senators want to force giants like Google, Facebook and Amazon to tell users what data they're collecting from them and how much it's worth. The legislation floated Monday by Sens. Mark Warner, D-Va., and Josh Hawley, R-Mo., goes to the...

50 years later, the moon is still great for business

Jun. 24, 2019 1:11 AM EDT

NEW YORK (AP) — Fifty years after humans first visited, businesses are still trying to make a buck off the moon. Hundreds of millions of people were riveted when Apollo 11 landed on the moon on July 20, 1969. Naturally, marketers jumped at the chance to sell products from cars and televisions, to cereal...

California to illegal pot shops: We're coming for you

Jun. 21, 2019 8:31 PM EDT

LOS ANGELES (AP) — California is planning to intensify its enforcement against the state's thriving illegal marijuana market, including launching an ad campaign Friday that urges consumers to seek out licensed shops with safe products. The state has been under pressure by the legal industry to do more to...

Not to be outdone, Tyson enters plant-based meat market

Jun. 13, 2019 7:10 AM EDT

The fast-growing market for meat alternatives has a surprising new player: Tyson Foods. Tyson, one of the world's largest meat producers, will begin selling nuggets made from pea protein at grocery stores this summer. A blended burger made from beef and pea protein will follow this fall. Both will be sold under a...

Companies pushed baby formula in Peru despite ban

Jun. 10, 2019 7:35 PM EDT

LIMA, Peru (AP) — Nestle and other multinational companies pushed expensive baby formula to a low-income community near Peru's capital despite the country's ban against aggressive marketing of such products, a study said Monday. The report by researchers at the Johns Hopkins Bloomberg School of Public...

Europe shows challenges for US regulators targeting Big Tech

Jun. 7, 2019 6:42 AM EDT

LONDON (AP) — As U.S. authorities prepare to investigate Silicon Valley's digital giants, they'll look for inspiration — and warnings — from Europe, where regulators have led global efforts to rein in Big Tech with only mixed results. The European Union's executive commission has slapped...