Latest Sports marketing News


Altered photo shows Ice Cube, 50 Cent in 'Trump 2020' hats

Oct. 20, 2020 3:13 PM EDT

An altered photo of rappers Ice Cube and 50 Cent in hats that appear to show support for President Donald Trump circulated widely on social media Tuesday, fueled in part by a tweet by Eric Trump. “Two great, courageous Americans,” Trump’s son tweeted. He removed the tweet with a photo of the...

FILE - In this Friday, Oct. 4, 2019, file photo, Nyla Rose, from left, Chris Jericho, Brandi Rhodes, Jon Moxley, Awesome Kong and Jungle Boy attend New York Comic Con to promote TNT's

Hulk Who? AEW dishes out punishment as it hits 1-year mark

Oct. 14, 2020 2:15 AM EDT

Cody Rhodes s tood bloodied atop a 20-foot high steel cage, steadied his nerves and attempted a foolhardy moonsault -- in laymen terms, a backflip splash -- onto his waiting opponent. The move, in a way, symbolized Rhodes’ gamble to help create a professional wrestling company that, with some risk and a...

FILE - In this May 28, 2020, file photo, Matt DiBenedetto waits for the start of a NASCAR Cup Series auto race at Charlotte Motor Speedway  in Concord, N.C. DiBenedetto, Ryan Blaney, William Byron and Cole Custer are the four drivers below the cutline headed into the knockout race. (AP Photo/Gerry Broome, File)

DiBenedetto keeps ride as Cindric promotion to Cup delayed

Oct. 8, 2020 10:30 AM EDT

Team Penske found a one-year solution for Matt DiBenedetto while building a long-term plan to move Austin Cindric to the Cup Series. DiBenedetto's contract was extended Thursday to drive for Wood Brothers Racing in 2021. Cindric, currently competing in the Xfinity Series for Penske, will take over the seat in...

MLB's first retail store opens Friday in New York City

Oct. 1, 2020 10:11 AM EDT

NEW YORK (AP) — Inside a former Manhattan television studio, the scaffolding has come down and Major League Baseball’s first retail store opens Friday across from Radio City Music Hall in a part of Midtown Manhattan largely emptied by the coronavirus pandemic. The commissioner’s office moved...

MLB makes independent Atlantic League 1st 'partner league'

Sep. 23, 2020 1:48 PM EDT

NEW YORK (AP) — Major League Baseball is making the independent Atlantic League its first “partner league,” a distinction awarded as the expiration nears of MLB’s agreement with the affiliated National Association of Professional Baseball Leagues. MLB said Wednesday it will meet...

Sam Mayer poses with the sword and trophy as he celebrates in Victory Lane after winning the NASCAR Truck Series auto race, Thursday Sept. 17, 2020, in Bristol, Tenn. (AP Photo/Steve Helber)

Teen ace Sam Mayer goes 2-for-2 in big night at Bristol

Sep. 17, 2020 11:35 PM EDT

BRISTOL, Tenn. (AP) — Sam Mayer celebrated his recent promotion to JR Motorsports with a sweep at Bristol Motor Speedway. The teen sensation opened Thursday night with his first NASCAR national series victory with a Truck Series win and followed it immediately after with an ARCA Series win. It was quite...

COVID-19 tests reduce UFC show to 7 bouts in Las Vegas

Sep. 5, 2020 8:02 PM EDT

LAS VEGAS (AP) — The UFC is staging a fight show with just seven bouts after a series of cancellations related to positive COVID-19 tests. The mixed martial arts promotion held its shortest card since 2005 on Saturday night after canceling two bouts at late notice. Heavyweight Marcos Rogério De Lima's...

Abandon the NFL? Partners don't, even during a pandemic

Sep. 1, 2020 6:34 PM EDT

As 67 players opted out of the NFL season because of the coronavirus pandemic, corporate partners, sponsors and advertisers did the opposite. They stood pat. The league even added two major companies: Subway and Invisalign. The truth is that not even COVID-19 has scared away the folks who, frankly, desperately...

FILE - In this Dec. 22, 2019, file photo, Oakland Raiders quarterback Derek Carr is sacked by Los Angeles Chargers defensive end Joey Bosa during the first half of an NFL football game in Carson, Calif. Teams could afford recent contracts like the megabucks given to Patrick Mahomes and Bosa under normal circumstances. Because of economic effects from the coronavirus pandemic, future player deals and a salary cap that will be adjusted due to some monetary setbacks, upcoming free agents might find the marketplace tighter. (AP Photo/Marcio Jose Sanchez, File)

NFL faces tough times for 2020, then bright economic outlook

Sep. 1, 2020 4:52 PM EDT

Let's get this straight from the outset: If the NFL has no fans at any games this season — or doesn't have much of a season at all — it will not go out of business. Sure, the 32 teams and the league itself will lose millions, very possibly billions of dollars. Its broadcast partners will take a hit...

Former NFL and NHL executive Vince Casey dead at age 78

Aug. 26, 2020 5:20 PM EDT

LAKE WORTH, Fla. (AP) — Vince Casey, a longtime sports public relations executive who worked for the NFL and in the NHL, has died. He was 78. Casey died Monday at his home in Lake Worth, Florida after a brief illness, his family confirmed. Casey retired as the NFL's director of football information in 2009...