Latest Sports sponsorship News
Panthers reaping off-ice benefit of Stanley Cup final run by signing new naming rights deal
SUNRISE, Fla. (AP) — The Florida Panthers have a new naming rights deal, one that comes with the team set to open the defense of its Eastern Conference championship and having finally established itself as a true Stanley Cup contender. The Panthers announced Tuesday that Amerant...
CJ Cup goes to a 5th course in 5 years. This time it stays in Dallas as Byron Nelson sponsor
South Korea-based CJ Group will have its fifth straight PGA Tour event in a different city, only this time it’s staying put as the title sponsor of the Byron Nelson in the Dallas area. The PGA Tour on Tuesday announced a long-term agreement for what now will be called The CJ Cup...
Pebble Beach to cut pro-am field to 80 players over 2 courses in 2024 schedule
MEMPHIS, Tenn. (AP) — The AT&T Pebble Beach Pro-Am is cutting its field nearly in half and eliminating one of the three courses, part of the price to become a signature event with a $20 million purse in a revamped 2024 schedule the PGA Tour released Monday. Pebble Beach...
USA Gymnastics to expand its partnership with Nike, a sign it's gaining trust in the post-Nassar era
USA Gymnastics and Nike have reached an agreement on a sponsorship deal that will make the athletic giant the exclusive apparel and footwear provider for the men's and women's national teams. The deal, which USA USA Gymnastics says is the largest ever both in terms of annual value...
NASCAR driver Justin Haley set to leave Kaulig, sign multi-year deal with Rick Ware
MOORESVILLE, N.C. (AP) — Justin Haley will leave Kaulig Racing at the end of this season and has signed a multi-year deal to drive for Rick Ware Racing starting in 2024. The 24-year-old Haley had his only Cup victory in July 2019 at Daytona, in just his third start. He’s had a...
Busch Light signs multiyear deal with Trackhouse Racing to sponsor Ross Chastain
Anheuser-Busch and Trackhouse Racing announced a multiyear agreement Tuesday that will make Busch Light, long one of the main sponsors for retiring NASCAR star Kevin Harvick, the primary sponsor for Ross Chastain in the Cup Series. The deal, which begins in 2024, had been in the...
PGA Tour, European tour unite again for events in Scotland and Kentucky
EUROPEAN TOUR AND PGA TOUR GENESIS SCOTTISH OPEN Site: Gullane, Scotland. Course: The Renaissance Club. Yardage: 7,237. Par: 70. Prize money: $8 million. Winner's share: $1.44 million. Television: Thursday-Friday, 8:30 a.m....
Players returning from LIV Golf is part of Saudis' agreement with PGA Tour
The PGA Tour and European tour have agreed to work with Saudi backers of LIV Golf to decide how defectors to the rival league can return and what kind of punishment they should face, according to a framework agreement obtained by The Associated Press. The agreement also said the...
