JetBlue addition to Pepsi sign leaves bad taste for some

NEW YORK (AP) — A landmark Pepsi sign along New York City's East River will also promote JetBlue for the next six weeks, and critics are finding it hard to swallow.

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An illuminated blue logo advertising the airline was added to the 60-foot (18-meter) Pepsi-Cola sign in Long Island City, Queens, this week. The new signage celebrates a partnership in which JetBlue will serve PepsiCo drinks on flights.

The city Landmarks Preservation Commission issued a permit for the JetBlue logo through Oct. 1. But City Councilman Jimmy Van Bramer, a Democrat who represents the area, says some constituents are complaining. Van Bramer says that even a temporary JetBlue sign "shouldn't be there."

Nancy Rooney, a PepsiCo vice president of marketing, says the iconic Pepsi-Cola sign is "the perfect symbol" to celebrate Pepsi's JetBlue partnership.

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