![Paul Sancya FILE - Michigan athletic director Warde Manuel watches in the second half of an NCAA college football game against UNLV in Ann Arbor, Mich., Saturday, Sept. 9, 2023. Athletic departments across the country have wrestled with the ever-changing Name, Image and Likeness landscape that has ushered in a new era since the way was cleared in 2021 for college athletes to cash in. Michigan athletic director Warde Manuel says it’s the right time to bring in a company that has had three years to develop strategies and NIL connections. (AP Photo/Paul Sancya, File)](https://mapi.associatedpress.com/v2/items/31aafffe2b9c41c88c3c3e757aa599fb/preview/preview.jpg?s=680x)
FILE - Michigan athletic director Warde Manuel watches in the second half of an NCAA college football game against UNLV in Ann Arbor, Mich., Saturday, Sept. 9, 2023. Athletic departments across the country have wrestled with the ever-changing Name, Image and Likeness landscape that has ushered in a new era since the way was cleared in 2021 for college athletes to cash in. Michigan athletic director Warde Manuel says it’s the right time to bring in a company that has had three years to develop strategies and NIL connections. (AP Photo/Paul Sancya, File)
![Larry Lage Michigan junior Riley Ammenhauser practices on a track, Tuesday, April 30, 2024 in Ann Arbor, Mich. Ammenhauser has become a record-breaking, triple-jumping track athlete and something of an entrepreneur. Leveraging her value with about 250,000 followers on social media, she has landed endorsement deals with Peloton, Gatorade and Lululemon while potentially setting herself up with a career as an influencer after hanging up her spikes. (AP Photo/Larry Lage)](https://mapi.associatedpress.com/v2/items/95945b6adf4a45eeb02da53f82f9172e/preview/preview.jpg?s=680x)
Michigan junior Riley Ammenhauser practices on a track, Tuesday, April 30, 2024 in Ann Arbor, Mich. Ammenhauser has become a record-breaking, triple-jumping track athlete and something of an entrepreneur. Leveraging her value with about 250,000 followers on social media, she has landed endorsement deals with Peloton, Gatorade and Lululemon while potentially setting herself up with a career as an influencer after hanging up her spikes. (AP Photo/Larry Lage)
![Larry Lage Michigan junior Riley Ammenhauser shows a Peloton logo on her shirt, Tuesday, April 30, 2024 in Ann Arbor, Mich. Ammenhauser has become a record-breaking, triple-jumping track athlete and something of an entrepreneur. Leveraging her value with about 250,000 followers on social media, she has landed endorsement deals with Peloton, Gatorade and Lululemon while potentially setting herself up with a career as an influencer after hanging up her spikes. (AP Photo/Larry Lage)](https://mapi.associatedpress.com/v2/items/28a18982718645f89e5964d5f8913494/preview/preview.jpg?s=680x)
Michigan junior Riley Ammenhauser shows a Peloton logo on her shirt, Tuesday, April 30, 2024 in Ann Arbor, Mich. Ammenhauser has become a record-breaking, triple-jumping track athlete and something of an entrepreneur. Leveraging her value with about 250,000 followers on social media, she has landed endorsement deals with Peloton, Gatorade and Lululemon while potentially setting herself up with a career as an influencer after hanging up her spikes. (AP Photo/Larry Lage)