Latest Advertising and public relations News

Ben & Jerry's sued over 'happy cow' characterization

Nov. 8, 2019 6:29 PM EST

BURLINGTON, Vt. (AP) — Ben & Jerry's is facing a lawsuit accusing the ice cream maker and its parent company of false advertising by saying the milk and cream in its products comes from "happy cows." In a complaint filed Oct. 29 in federal court in Burlington, Vermont, where Ben & Jerry's was...

Twitter pulls back on political ads, but pitfalls await

Oct. 31, 2019 2:11 PM EDT

SAN FRANCISCO (AP) — Twitter announced an end Wednesday to political campaign and issue ads on its service, calling it an important step in reducing the flow of election-related misinformation. But some of its users might face an unintended consequence or two. Among those potentially affected could be...

Twitter bans political ads ahead of 2020 election

Oct. 30, 2019 6:41 PM EDT

SAN FRANCISCO (AP) — Twitter, reacting to growing concern about misinformation spread on social media, is banning all political advertising from its service. Its move strikes a sharp contrast with Facebook, which continues to defend running paid political ads, even false ones, as a free speech priority....

Ad-tech problems, weak revenue eclipse Twitter user growth

Oct. 24, 2019 4:56 PM EDT

SAN FRANCISCO (AP) — Bugs in Twitter's advertising technology dragged on revenue, overshadowing a surprisingly strong quarter of user growth. The issue caught Wall Street off guard Thursday and shares plunged 19%, among the company's largest single-day losses since going public six years ago. The San...

47 attorneys general back antitrust probe into Facebook

Oct. 22, 2019 3:24 PM EDT

NEW YORK (AP) — Facebook's latest foes: nearly every U.S. state. A state-level antitrust investigation into the social networking giant now has the backing of a bipartisan group of 47 attorneys general, New York Attorney General Letitia James said Tuesday. The Democrat launched the probe last month with...

Clothing co. gets attention with billboard of hog-tied Trump

Oct. 18, 2019 9:10 PM EDT

NEW YORK (AP) — A clothing company has put up a billboard in New York City's Times Square that depicts President Donald Trump being hog-tied by a woman clad in its athletic wear. The 30-foot-high billboard featuring a model binding a Trump look-alike with red, white and blue rope while stomping on his...

Twitter says it mistakenly used phone numbers for ads

Oct. 8, 2019 8:05 PM EDT

SAN FRANCISCO (AP) — Twitter says it mistakenly used the phone numbers and email addresses people provided for security purposes to show advertisements to its users. The company said Tuesday that it "inadvertently" used the emails and phone numbers to let advertisers match people to their own marketing...

Prosecutors: Woman defrauded immigrants seeking citizenship

Oct. 8, 2019 2:35 PM EDT

NORFOLK, Va. (AP) — Federal prosecutors accuse a California business owner of advertising services to help immigrants get citizenship and then pocketing her clients' money without filing any paperwork. The Virginian-Pilot reports Helen Kennedy, also known as Helen Abdi, was indicted last month in...

Facebook to settle advertiser lawsuit for $40 million

Oct. 8, 2019 12:43 AM EDT

OAKLAND, Calif. (AP) — Facebook has agreed to pay $40 million to advertisers who said it inflated the amount of time its users watched videos. The San Jose Mercury News says the California-based social media giant denied any wrongdoing in a lawsuit settlement. The settlement notice was filed Friday by the...

Google ads: effective, a little frustrating, businesses say

Sep. 18, 2019 3:34 PM EDT

NEW YORK (AP) — For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family's jewelry business, has handled its online ads for 20 years. With competition...