Latest Sports marketing News

Chief Wahoo protest will go on despite removal from jerseys

Mar. 23, 2019 12:18 PM EDT

CLEVELAND (AP) — Opponents of the Cleveland Indians' Chief Wahoo logo are planning to demonstrate before the club's home opener even though team has dropped the mascot from their caps and jerseys. Organizers of the protest say they still want the team to change its name. That's why they'll be outside...

Papa John's scores Shaq to help revive its image

Mar. 22, 2019 5:26 PM EDT

NEW YORK (AP) — Papa John's is getting "Shaq-ified." The pizza chain said Friday that basketball Hall of Famer Shaquille O'Neal will be its new pitchman, appearing in TV commercials and promoting Papa John's in other ways. The company hopes O'Neal can repair its image and revive its sales after the...

Marketing group fined $1 million in FIFA corruption case

Mar. 18, 2019 3:27 PM EDT

NEW YORK (AP) — A judge ordered a sports marketing group on Monday to pay a total of $1 million in fines in the FIFA soccer scandal. U.S. District Judge Pamela Chen fined Traffic Sports International and Traffic Sports USA at a hearing federal court in Brooklyn. The companies had been implicated in the...

Alliance seeks and finds new partners in commercial world

Mar. 2, 2019 2:36 AM EST

It's too early to tell what impact the Alliance of American Football will have on the sport itself. After all, this is its fourth weekend of games. Away from the field, with an infusion of backing to the tune of $250 million from Tom Dundon, owner of the NHL's Carolina Hurricanes, the AAF is finding its footing....

Asia's One Championship visits LA, considers global future

Feb. 26, 2019 10:31 PM EST

LOS ANGELES (AP) — Rich Franklin joined One Championship as a vice president nearly five years ago, and the former UFC champion has enjoyed the ride during the Singapore-based mixed martial arts promotion's rapid growth across Asia. After signing several American fighters and inking a new broadcast deal...

Nashville SC releases colors, new logo for team starting '20

Feb. 20, 2019 8:03 PM EST

NASHVILLE, Tenn. (AP) — Playing in Nashville means tapping into Music City, and the Major League Soccer team debuting in 2020 unveiled its name as the Nashville Soccer Club along with a logo and colors Wednesday before approximately 1,500 fans. Nashville SC's logo features a blue "N'' surrounded by lines...

Ballpark mustard maker drops Indians' Chief Wahoo logo

Feb. 16, 2019 9:41 AM EST

CLEVELAND (AP) — The maker of Cleveland's ballpark mustard is removing the Chief Wahoo logo from its branding and packaging to maintain longstanding ties with the Cleveland Indians baseball team. Cleveland.com reports the Indians have told official partners like Bertman Foods Co., the maker of Bertman...

Trump Org scraps plans for 2 hotel chains, blaming politics

Feb. 14, 2019 8:26 PM EST

NEW YORK (AP) — President Donald Trump's company is scrapping plans for two new hotel chains announced two years ago, casting blame in part on a hostile political environment. The Trump Organization said Thursday that it will no longer try to open hotels under its Scion and American Idea brands catering to...

MLB's 150th anniversary logo features silhouetted batter

Feb. 12, 2019 3:50 PM EST

NEW YORK (AP) — Major League Baseball's 150th anniversary logo features the silhouetted batter created for the 1969 celebration of the first professional baseball team. MLB released the design Tuesday. Players, managers and coaches will wear a 3½-by-½-inch patch on their right sleeves of a batter...

NBA All-Stars: Who is wearing what shoe brands this weekend

Feb. 11, 2019 12:13 PM EST

CHARLOTTE, N.C. (AP) — NBA players will breakout special shoes this weekend during the All-Star game. Here a list of who will be wearing what: NIKE Giannis Antetokounmpo, Karl-Anthony Towns, Bradley Beal, Anthony Davis, Kevin Durant, Paul George, Kyrie Irving, LeBron James, Nikola Jokic, Khris Middleton,...