Latest Sports marketing News

Beckham watches as Salford secures promotion at Wembley

May. 11, 2019 4:07 PM EDT

LONDON (AP) — David Beckham watched his Salford team secure its Football League place with a 3-0 win over AFC Fylde at Wembley Stadium in the National League playoff final on Saturday. The former England captain joined some of his fellow co-owners from Manchester United's "Class of 92" players —...

Williamson back with Giants; Solarte cut, Parra goes free

May. 7, 2019 8:30 PM EDT

DENVER (AP) — The last-place San Francisco Giants have made a series of roster moves, including the promotion of outfielder Mac Williamson after he missed most of last season because of a concussion and its lingering effects. Williamson and infielder Donovan Solano were selected from Triple-A Sacramento...

LeBron's new LA jersey supplants Curry's as NBA's top seller

Apr. 25, 2019 5:00 PM EDT

NEW YORK (AP) — Though LeBron James didn't make the playoffs in his first season in Los Angeles, his move to the Lakers paid off in jersey sales. The NBA announced Thursday that James had the most popular individual jersey during the regular season and that the Lakers sold the most team merchandise. They...

The name on the back matters: NHL is now marketing its stars

Apr. 24, 2019 11:42 AM EDT

Connor McDavid is eager to shrug off personal stats, awards and achievements and put the focus on his team in Edmonton. Yet there he is on the cover of a video game or in a commercial for a bank. Auston Matthews is the face of the franchise in Toronto. But he also got razzed by his Maple Leafs teammates for doing...

APNewsBreak: CBS Sports signs multiyear deal with WNBA

Apr. 22, 2019 1:40 PM EDT

NEW YORK (AP) — The WNBA is nearly doubling its national TV exposure with a multiyear deal with CBS Sports. CBS Sports Network will broadcast 40 WNBA games beginning next month when the season opens. The Minnesota Lynx vs. the Chicago Sky on May 25 will be the first game on the CBS Sports Network. "Through...

A baseball branding bonanza, and 2 guys helping it happen

Apr. 22, 2019 10:38 AM EDT

ALLENTOWN, Pa. (AP) — On a spring evening in eastern Pennsylvania, upon a bluff overlooking the Lehigh Valley, a carnival of baseball and pork products is at hand. From loudspeakers, swine-like sounds reverberate. Vendors roam the stands in clothing festooned with outsized strips of bacon. And yes, there...

Amid plunking debate, MLB's marketing is all-in on bat flips

Apr. 20, 2019 8:51 PM EDT

NEW YORK (AP) — When Tim Anderson spiked his bat and yelled toward his White Sox teammates, Major League Baseball's self-described "spicy" Twitter account was among the first to weigh in. "LET THE KIDS PLAY," proclaimed @Cut4 , the offbeat arm of MLB's social media portfolio with nearly 1 million...

Clarification: Tiger Woods-Golf Industry story

Apr. 16, 2019 11:23 AM EDT
NEW YORK (AP) — In a story April 15, The Associated Press reported that Adidas sold off its golf business. The story should have clarified that the business Adidas sold off was a golf club maker, and that Adidas still offers golf apparel, footwear and accessories.

WNBA rebrands with new logo, eyes next generation of fans

Apr. 8, 2019 12:03 PM EDT

NEW YORK (AP) — The WNBA's logo is getting a new look and the league is resetting its brand for the upcoming season. The league unveiled its plans Monday, intent on embracing the optimism of the women across the WNBA in building the next generation of fans. "We are excited about all of it," WNBA chief...

Jets latest NFL team to tackle meticulous rebranding process

Apr. 5, 2019 2:57 AM EDT

NEW YORK (AP) — New colors, a tweaked logo, flashy uniforms and fired-up fans and players. The New York Jets are the latest NFL franchise to switch up their playbooks and call for a major rebranding, with the team's revamped look unveiled Thursday night during a launch party at a midtown Manhattan...