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FILE - A Michigan State football helmet is seen during an NCAA college football game against Penn State on Nov. 24, 2023, in Detroit. Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out what the new normal will be. (AP Photo/Al Goldis, File)

FILE - A Michigan State football helmet is seen during an NCAA college football game against Penn State on Nov. 24, 2023, in Detroit. Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out what the new normal will be. (AP Photo/Al Goldis, File)

FILE -The University of Texas Longhorn silhouette is shown at the Frank Erwin Center during an NCAA college basketball game Jan. 16, 2021, in Austin, Texas. Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out what the new normal will be. (Ricardo B. Brazziell/Austin American-Statesman via AP, File)

FILE -The University of Texas Longhorn silhouette is shown at the Frank Erwin Center during an NCAA college basketball game Jan. 16, 2021, in Austin, Texas. Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out what the new normal will be. (Ricardo B. Brazziell/Austin American-Statesman via AP, File)

FILE - Ohio State University forward Ronnie Hein guides the puck during NCAA college hockey practice on April 4, 2018, in St. Paul. Minn. Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out what the new normal will be. (Anthony Souffle/Star Tribune via AP, File)

FILE - Ohio State University forward Ronnie Hein guides the puck during NCAA college hockey practice on April 4, 2018, in St. Paul. Minn. Three years into the new age of college sports, where athletes are allowed to profit from their successes through name, image and likeness deals, everyone is still trying to find out what the new normal will be. (Anthony Souffle/Star Tribune via AP, File)