Latest Marketing campaigns News

Gambling companies spend more than $2M on sports betting ads

Oct. 10, 2020 7:06 PM EDT

BALTIMORE (AP) — Gambling companies have spent more than $2 million trying to persuade Maryland voters to approve sports betting, according to the latest campaign finance reports. The Baltimore Sun reports that DraftKings and FanDuel, two online betting companies that stand to make money off sports...

FILE - In this April 10, 2020, file photo, North Dakota Gov. Doug Burgum speaks at the state Capitol in Bismarck, N.D. A Bismarck marketing agency is rolling out a campaign meant to help stem the tide of rising COVID-19 cases in central North Dakota, and it comes at a time when the state leads the nation in cases per capita. Agency MABU was hired by a governor's task force in Burleigh and Morton counties that is nearly six weeks into its effort and frustrated by the lack of progress in the state's virus hotspot. (Mike McCleary/The Bismarck Tribune via AP, File)

North Dakota tries ad campaign, not mask rule, to stem virus

Sep. 30, 2020 12:38 PM EDT

FARGO, N.D. (AP) — COVID-19 can't hurt me because I'm young and healthy. I'm so over it. Nobody tells me what to do. Executives at a Bismarck marketing agency hired to help stem the tide of rising virus cases in central North Dakota say that's the mindset facing them with their campaign in the hot spot of...

Michigan launches $5M in ads to urge masks to fight virus

Sep. 14, 2020 2:59 PM EDT

LANSING, Mich. (AP) — Michigan on Monday launched a $5 million advertising campaign to urge people to wear a mask to fight the coronavirus, with a focus on appealing to those who believe the state's requirement infringes on their rights. The “spread hope, not COVID” message includes three...

FILE - In this Feb. 18, 2020, file photo, Boy Scouts of America uniforms are displayed in the retail store at the headquarters for the French Creek Council of the Boy Scouts of America in Summit Township, Pa.  Under the oversight of a bankruptcy judge, the Boy Scouts of America has launched a nationwide advertising campaign notifying victims of decades-ago sex abuse by scout leaders that they have until Nov. 16, 2020, to file claims seeking a share of a proposed compensation fund.  (Christopher Millette/Erie Times-News via AP, File)

Boy Scouts launch ads on how abuse victims can seek money

Sep. 1, 2020 2:48 PM EDT

NEW YORK (AP) — Under the supervision of a bankruptcy judge, the Boy Scouts of America has launched a nationwide advertising campaign to notify victims of decades-old sex abuse by Scout leaders that they have until Nov. 16 to seek compensation from a proposed fund. Law firms say they have already signed up...

Attorneys argue over ads targeting Boy Scouts abuse victims

Aug. 31, 2020 6:31 PM EDT

DOVER, Del. (AP) — The judge overseeing the Boy Scouts of America bankruptcy is mulling a request to address what attorneys for the BSA claim are misleading and confusing advertisements from law firms trying to solicit business from survivors of child sexual abuse. A hearing on a motion by the Boy Scouts...

Nebraska launches new agriculture company branding campaign

Aug. 31, 2020 12:27 PM EDT

LINCOLN, Neb. (AP) — Nebraska is launching a new campaign to promote local agricultural companies to foreign countries, many of whom are the state's biggest customers, Gov. Pete Ricketts announced Monday. The new campaign is called “ Nebraska Straight from the Good Life ” and will be managed...