Latest Sports sponsorship News

Parents say missing Austrian Alpine star 'lived his dream'

Apr. 19, 2019 10:57 AM EDT

BERLIN (AP) — The parents of celebrated Austrian climber David Lama said Friday that he had "lived his dream," as hopes he and two other top climbers survived an avalanche in the Canadian Rockies faded. Lama, fellow Austrian Hansjörg Auer and American climber Jess Roskelley have been missing in...

NBC, LA 2028 to combine to sell sponsorships, ad time

Apr. 17, 2019 8:55 AM EDT

NBC Universal and the LA Olympics are going into business together, combining to package commercial time on all the network's platforms with opportunities to sponsor the American team through 2028. The deal is for contracts covering 2021 through 2028, the year the Summer Games return to the United States for the...

Dolly Parton makes NASCAR debut as sponsor at Bristol

Apr. 5, 2019 8:31 PM EDT

BRISTOL, Tenn. (AP) — Tyler Reddick had his own "Hello, Dolly" moment when he saw his pink and white race car at Bristol Motor Speedway. The reigning Xfinity Series champion is piloting a Chevrolet at Bristol covered with country music icon Dolly Parton's face and her signature butterfly logo. The No. 2...

APNewsBreak: $15,000 bonuses for All-Star voting leaders

Apr. 4, 2019 11:18 AM EDT

NEW YORK (AP) — The most popular players in All-Star voting will be in the money — at least enough to cover part of the season's clubhouse tips. The highest vote-getter in both leagues in the first round of the new fan voting system will receive a $15,000 bonus, according to details obtained by The...

US-based NWHL OKs plan to expand to Canada after CWHL folds

Apr. 2, 2019 7:31 PM EDT

The National Women's Hockey League is moving swiftly to expand to Toronto and Montreal following the demise of its Canadian-based rival. NWHL Commissioner Dani Rylan told The Associated Press on Tuesday the league's board had approved an investment plan to establish teams in Canada's two largest cities for the...

New Davis Cup goes virtual to increase sponsorship revenue

Apr. 1, 2019 5:36 AM EDT

MADRID (AP) — The changes in the Davis Cup go beyond its revamped format. In addition to a new playing formula that will bring nations together for a weeklong tournament in a single venue, the Davis Cup is also implementing a new sponsorship strategy that will make tennis' top team competition look...

NHL embraces more betting, joins with 3rd gambling operator

Mar. 28, 2019 2:15 PM EDT

OXON HILL, Md. (AP) — The NHL entered its third partnership in six months with a gambling operator on Thursday, another step in its embrace of business opportunities that come with legal sports betting. The league announced the deal with William Hill shortly before Commissioner Gary Bettman spoke at a...

True to form, Avenatti attacks Nike a day after arrest

Mar. 26, 2019 9:38 PM EDT

NEW YORK (AP) — Attorney Michael Avenatti came out swinging Tuesday against Nike, accusing the shoemaker — without evidence — of "rampant" corruption mere hours after he was released from U.S. custody on charges he tried to extort up to $25 million from the company. In a string of posts on...

Curry's 33 lead Warriors past Thunder 110-88 without Durant

Mar. 17, 2019 12:38 AM EDT

OKLAHOMA CITY (AP) — One of Golden State's former MVPs was out, so the other stepped forward. Stephen Curry picked up the slack for the injured Kevin Durant, scoring 33 points to help Golden State roll past the Oklahoma City Thunder, 110-88 on Saturday night and clinch a playoff spot. Many Oklahoma City...

Tokyo's Olympics may become known as the 'Robot Games'

Mar. 15, 2019 8:46 AM EDT

TOKYO (AP) — Tokyo's Olympics may become known as the "Robot Games." Organizers on Friday showed off robots that will be used at the new National Stadium to provide assistance for fans using wheelchairs. Tokyo Olympic official Masaaki Komiya pointed out that Japan is known for its robot technology, and the...