Latest Sports sponsorship News

Alibaba to run Olympic ticketing for Beijing, likely beyond

Jul. 19, 2019 7:16 AM EDT

LAUSANNE, Switzerland (AP) — The IOC says top-tier sponsor Alibaba will run ticketing services for the 2022 Beijing Winter Olympics, putting the Chinese online retail giant in line to do the same for future hosts Paris and Los Angeles. The International Olympic Committee says the Beijing contract to sell...

USA Swimming signs deal with first alcohol sponsor

Jul. 17, 2019 3:07 PM EDT

COLORADO SPRINGS, Colo. (AP) — USA Swimming has signed on with its first alcohol sponsor. The national governing body said Wednesday that it has a multiyear deal with Golden Road Brewing. Terms weren't disclosed. The deal calls for Golden Road to serve as co-presenting sponsor of VIP hospitality at USA...

Column: Spire played the game right and got a NASCAR win

Jul. 8, 2019 2:28 PM EDT

DAYTONA BEACH, Fla. (AP) — When Furniture Row Racing decided to fold, team owner Barney Visser enlisted an industry agency to help him sell off his assets. Visser wanted Spire Sports and Entertainment to sell the charters he owned that guaranteed entry into the top racing series in the United States. Spire...

Women's league seeks more fans, sponsors after US title

Jul. 8, 2019 1:27 PM EDT

Megan Rapinoe, the lavender-haired icon of women's soccer, maintains that green is the key to her sport's sustainability. "For me, it's about the Benjis," she said. Women's soccer engages the U.S. every four years, then disappears for most fans like a comet leaving the solar system. In the wake of the Americans'...

Tokyo Olympics offer 'second-chance' lottery for Japan fans

Jul. 5, 2019 7:46 AM EDT

TOKYO (AP) — Tokyo Olympic organizers are putting "a few hundred-thousand" tickets into a lottery next month for Japan residents who were shut out when results of the first lottery were announced in June. The new "second-chance" lottery is being organized on short notice because of unprecedented demand in...

NWSL reaches television deal with ESPN for 14 games

Jul. 4, 2019 6:24 PM EDT

CHICAGO (AP) — The National Women's Soccer League has a television contract for the second half of its season to replace the partnership with A+E Networks that was cut short a year early by the broadcaster in February. ESPN announced Thursday that it will televise 14 matches in its first NWSL broadcasts...

Got a Tokyo Olympics ticket? Unrivaled demand causes turmoil

Jul. 4, 2019 7:42 AM EDT

TOKYO (AP) — Overwhelmed by unprecedented demand, Tokyo Olympic organizers said Thursday they hope to run another ticket lottery next month for residents of Japan who got nothing the first time. Millions of Japanese were let down last month when they came away empty-handed in a lottery for next year's...

Dutch team drops out of America's Cup, US squad remains in

Jul. 1, 2019 10:06 PM EDT

SAN DIEGO (AP) — A Dutch syndicate withdrew its challenge for the America's Cup on Monday while an American group says it will continue on after restructuring its management team and continuing to seek corporate sponsorship. DutchSail, headed by former America's Cup champion Simeon Tienpont, said it...

Mescalero Apache to offer sports betting at casino

Jun. 27, 2019 12:10 AM EDT

MESCALERO, N.M. (AP) — Another New Mexico tribe is preparing to offer sports betting at its casino. The Albuquerque Journal reports Mescalero Apache Tribe announced this week it is partnering with William Hill to offer a book at Inn of the Mountain Gods that will before football season. William Hill's...

Gary Woodland adjusts to fame at Rocket Mortgage Classic

Jun. 26, 2019 6:06 PM EDT

DETROIT (AP) — Gary Woodland left his news conference and resumed another interview while walking toward the Detroit Golf Club clubhouse when he was stopped in his tracks. "Hey, Gary!" a man shouted, leaning against a rope. "Can I get a picture real quick?" Woodland obliged, striking a quick pose with the...