Latest Advertising and marketing industry News

FILE - This Feb. 25, 2020, file photo, shows the icon for TikTok in New York.   President Donald Trump will order China’s ByteDance to sell its hit video app TikTok because of national-security concerns, according to reports published Friday, July 31, 2020. “We are looking at TikTok,

Microsoft in advanced talks to buy TikTok's US business

Aug. 1, 2020 2:50 PM EDT

NEW YORK (AP) — Microsoft is in advanced talks to buy the U.S. operations of TikTok, the popular Chinese-owned video app that has been a source of national security and censorship concerns, according to a person familiar with the discussions who spoke only on condition of anonymity because of the...

FILE - This March 19, 2018 photo shows the Google app on an iPad in Baltimore.  Big Tech companies reported mixed quarterly earnings on Thursday, July 30, 2020, a day after their top executives faced a tough congressional grilling over their market power and alleged monopolistic practices.  (AP Photo/Patrick Semansky, File)

Amid the pandemic, Big Tech reports mixed earnings

Jul. 30, 2020 7:09 PM EDT

Big Tech companies reported mixed quarterly earnings on Thursday, a day after their top executives faced a tough congressional grilling over their market power and alleged monopolistic practices. All four were affected by the pandemic, although in strikingly different ways. Google and Facebook reported slowing...

FILE - In this Oct. 1, 2019, file photo the symbol for Comcast appears on a screen at the Nasdaq MarketSite, in New York. The coronavirus pandemic took a toll on Comcast in the second quarter as movie theaters closed, theme parks shut down and advertisers cut back. The company reported Thursday, July 30, 2020, that its NBCUniversal TV, film and theme park divisions, as well as its Sky unit in Europe, all suffered steep drops in revenue in the April-June quarter.  (AP Photo/Richard Drew, File)

Pandemic hits Comcast 2Q; Peacock service has 10M sign-ups

Jul. 30, 2020 9:57 AM EDT

NEW YORK (AP) — The coronavirus pandemic took a toll on Comcast in the second quarter as movie theaters closed, theme parks shut down and advertisers cut back. The company reported Thursday that its NBCUniversal TV, film and theme park divisions, as well as its Sky unit in Europe, all suffered steep drops...

Facebook CEO Mark Zuckerberg speaks via video conference during a House Judiciary subcommittee hearing on antitrust on Capitol Hill on Wednesday, July 29, 2020, in Washington. (Graeme Jennings/Pool via AP)

Lawmakers batter Big Tech CEOs, but don't land many blows

Jul. 29, 2020 11:20 PM EDT

WASHINGTON (AP) — Congressional lawmakers finally got a chance Wednesday to grill the CEOs of Big Tech over their dominance and allegations of monopolistic practices that stifle competition. But it's not clear how much they advanced their goal of bringing some of the world's largest companies to heel....

This combination of 2019-2020 photos shows Amazon CEO Jeff Bezos, Apple CEO Tim Cook, Google CEO Sundar Pichai and Facebook CEO Mark Zuckerberg. On Wednesday, July 29, 2020, the four Big Tech leaders will answer for their companies’ practices before Congress at a hearing by the House Judiciary subcommittee on antitrust.  (AP Photo/Pablo Martinez Monsivais, Evan Vucci, Jeff Chiu, Jens Meyer)

Spotlight on 4 Big Tech CEOs testifying in competition probe

Jul. 28, 2020 1:03 PM EDT

WASHINGTON (AP) — They command corporations with gold-plated brands, millions or even billions of customers, and a combined value greater than the entire German economy. One of them is the world’s richest individual; another is the fourth-ranked billionaire. Their industry has transformed society,...

FILE - This April 26, 2017, file photo shows the Twitter app icon on a mobile phone in Philadelphia. Twitter says an elected Dutch official was among 36 account holders whose direct message inboxes were accessed by hackers in a recent cyberattack. The politician, anti-Islam lawmaker Geert Wilders, said Thursday, July 23, 2020, he was informed by Twitter that his account was compromised by a hacker, who posted tweets on his account and sent false direct messages in his name. (AP Photo/Matt Rourke, File)

A world in isolation, a surge of new users for Twitter

Jul. 23, 2020 6:51 PM EDT

LONDON (AP) — The global pandemic and U.S. protests are forcing a pullback by advertisers on Twitter, but it's also led to an unprecedented surge of users. Average daily user growth spiked 34% in the second quarter, the company said Thursday, the largest jump in users ever recorded by the company. In an...

FILE - This June 22, 2019 file photo shows the exterior of the New York Times building in New York. The New York Times Co. said Wednesday, July 22, 2020, that it is promoting its chief operating officer, Meredith Kopit Levien, to CEO. She will start in the new role on Sept. 8, succeeding Mark Thompson, who has been president and CEO since 2012. (AP Photo/Julio Cortez, File)

NY Times promotes executive Meredith Kopit Levien to CEO

Jul. 22, 2020 2:28 PM EDT

The New York Times Co. said Wednesday that it is promoting its chief operating officer, Meredith Kopit Levien, to CEO. She will start in the new role on Sept. 8, succeeding Mark Thompson, who has been president and CEO since 2012. Thompson will also step down from the company's board, which Kopit Levien is...

FILE - In this Thursday, March 28, 2019, file photo, Brad Parscale, manager of President Donald Trump's reelection campaign, throws

Trump replaces campaign manager amid sinking poll numbers

Jul. 15, 2020 10:20 PM EDT

WASHINGTON (AP) — President Donald Trump shook up his campaign staff Wednesday amid sinking poll numbers less than four months before the election, replacing campaign manager Brad Parscale with veteran GOP operative Bill Stepien. “I am pleased to announce that Bill Stepien has been promoted to the...

FILE - This April 23, 2018, file photo shows the logo for Verizon above a trading post on the floor of the New York Stock Exchange. Verizon's decision to join the growing boycott against Facebook and Twitter risks hurting the social media giants where it hurts most: their advertising revenue.  Advertising accounts for nearly all Facebook's $70.7 billion annual revenue, and a similar share of Twitter's $3.46 billion.   (AP Photo/Richard Drew, File)

Social media companies face revenue hit from boycotts

Jul. 2, 2020 9:46 AM EDT

Verizon's decision to join the growing boycott against Facebook and Twitter risks hurting the social media giants where it hurts most: their advertising revenue. Advertising accounts for nearly all Facebook's $70.7 billion annual revenue, and a similar share of Twitter's $3.46 billion. Both already faced...

FILE - In this Oct. 25, 2019, file photo, Facebook CEO Mark Zuckerberg speaks at the Paley Center in New York.  On Wednesday, July 1, 2020, more than 500 companies kicked off an advertising boycott intended to pressure Facebook into taking a stronger stand against hate speech. Zuckerberg has agreed to meet with its organizers early the following week. (AP Photo/Mark Lennihan, File)

A pinch where it hurts: Can Facebook weather the ad boycott?

Jul. 1, 2020 7:28 PM EDT

On Wednesday, more than 500 companies officially kicked off an advertising boycott intended to pressure Facebook into taking a stronger stand against hate speech. CEO Mark Zuckerberg has agreed to meet with its organizers early next week. But whether Zuckerberg agrees to further tighten the social network's...