![John Minchillo A can of Odyssey mushroom elixir is shown, Wednesday, April 10, 2024, in New York. Hundreds of brands of functional beverages - drinks designed to do more than just taste good or hydrate - are vying for consumers’ attention. (AP Photo/John Minchillo)](https://mapi.associatedpress.com/v2/items/e5f84fc8f984463fa1abc1d54e667c3d/preview/preview.jpg?s=680x&wm=false)
A can of Odyssey mushroom elixir is shown, Wednesday, April 10, 2024, in New York. Hundreds of brands of functional beverages - drinks designed to do more than just taste good or hydrate - are vying for consumers’ attention. (AP Photo/John Minchillo)
![John Minchillo A Remedy Organics plant-based shake with prebiotics, lion's mane, and other ingredients, is shown on Wednesday, April 10, 2024, in New York. The frenzy of functional beverages – drinks designed to do more than just taste good or hydrate - has grown into a multi-billion-dollar industry. (AP Photo/John Minchillo)](https://mapi.associatedpress.com/v2/items/eb82559b39cb436ba84ce92a7d219bd6/preview/preview.jpg?s=680x&wm=false)
A Remedy Organics plant-based shake with prebiotics, lion's mane, and other ingredients, is shown on Wednesday, April 10, 2024, in New York. The frenzy of functional beverages – drinks designed to do more than just taste good or hydrate - has grown into a multi-billion-dollar industry. (AP Photo/John Minchillo)
![John Minchillo A can of Celsius, a fitness drink that is supposed to accelerate metabolism and burn body fat, is shown on Wednesday, April 10, 2024, in New York. The frenzy of functional beverages – drinks designed to do more than just taste good or hydrate - has grown into a multi-billion-dollar industry. (AP Photo/John Minchillo)](https://mapi.associatedpress.com/v2/items/740344cba53046ffa6ffe44142e06211/preview/preview.jpg?s=680x&wm=false)
A can of Celsius, a fitness drink that is supposed to accelerate metabolism and burn body fat, is shown on Wednesday, April 10, 2024, in New York. The frenzy of functional beverages – drinks designed to do more than just taste good or hydrate - has grown into a multi-billion-dollar industry. (AP Photo/John Minchillo)