Latest Marketing and advertising News
Small businesses can capitalize on Small Business Saturday with some planning
NEW YORK (AP) — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for small businesses. There are some things small business owners should keep in mind when marketing themselves for the big holiday shopping weekend. ...
As sports betting addiction takes hold in Brazil, the government moves to crack down
SAO PAULO (AP) — “King” doesn’t disclose his real name. Even clients of his Sao Paulo newsstand have to call him by his moniker. The Brazilian online sports gambling addict lowered his profile after a loan shark threatened to put bullets in his head if he didn’t pay up. ...
Marchex: Q3 Earnings Snapshot
SEATTLE (AP) — SEATTLE (AP) — Marchex Inc. (MCHX) on Thursday reported a loss of $831,000 in its third quarter. The Seattle-based company said it had a loss of 2 cents per share. Losses, adjusted for stock option expense, were 1 cent per share. The advertising and...
LA28 hires Nike's John Slusher to lead commercial arm
Nike executive John Slusher is moving into the Olympic world to head the commercial arm for the 2028 Los Angeles Olympics. Slusher on Wednesday was named CEO of U.S. Olympic and Paralympic Properties, a joint venture between the U.S. Olympic and Paralympic Committee and the LA Games...
Democrats invest $5 million to try to defeat Republican Ted Cruz in Texas Senate race
WASHINGTON (AP) — Democrats backing Rep. Colin Allred's bid to defeat Texas Sen. Ted Cruz are investing $5 million in an ad campaign focused on abortion, making a late-campaign play for what's seen as a safely Republican seat. The announcement by Senate Majority PAC comes as...
Interpublic: Q3 Earnings Snapshot
NEW YORK (AP) — NEW YORK (AP) — Interpublic Group of Cos. (IPG) on Tuesday reported third-quarter earnings of $20.1 million. The New York-based company said it had net income of 5 cents per share. Earnings, adjusted for asset impairment costs and non-recurring costs, were 70...
‘Breaking Bad’ star appears in ad campaign against littering in New Mexico
SANTA FE, N.M. (AP) — The indelible lead character from the “Breaking Bad” streaming series has a new starring role in a public service ad campaign against littering in New Mexico. The 15- and 30-second ad spots were unveiled Thursday at an arthouse movie theater in Santa Fe's...
Stellantis CEO says carmaker is on pace to fix sales problems after poor performance this year
DETROIT (AP) — Stellantis is fixing its slowing U.S. sales at the right pace after fumbling a marketing plan earlier this year, CEO Carlos Tavares told reporters Monday. Tavares, who last week pushed out the carmaker's chief financial officer and the chief operating officers for...
Marketing plans are key for small businesses ahead of a tough holiday shopping season
NEW YORK (AP) — The holidays are the busiest time of year for many small retailers and other businesses. But the holidays this year could be particularly challenging. Although inflation has retreated, small businesses are still dealing with high costs and consumers have been...
Google begins its defense in antitrust case alleging monopoly over advertising technology
ALEXANDRIA, Va. (AP) — Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government. “The...
