Latest Licensing agreements News

NHL, players union, alumni association team up for NFT deal

Jun. 23, 2022 09:39 AM EDT

The NHL, NHL Players’ Association and NHL Alumni Association are teaming up to get hockey into the NFT marketplace. The organizations announced a multiyear deal Thursday making Sweet their official digital collectibles partner. While not confirming exact terms, NHL executive VP of...

Players' association affiliate to market former big leaguers

May. 24, 2022 13:04 PM EDT

NEW YORK (AP) — The business arm of the baseball players' association has reached a licensing deal with the marketing organization for retired major leaguers. MLB Players Inc., an affiliate of the Major League Baseball Players Association, said Tuesday it reached a multiyear...

FIFA takes on EA Sports video game in soccer's new rivalry

May. 12, 2022 16:03 PM EDT

LONDON (AP) — The name “FIFA” can bring to mind images of the World Cup and soccer’s greatest players, like Pele, Zinedine Zidane or Lionel Messi. The acronym for the sport’s governing body may also remind some of shameless bribery and corruption. For many, though, it’s...

Google strikes content deals with 300 European publishers

May. 11, 2022 12:24 PM EDT

LONDON (AP) — Google said Wednesday that it struck licensing deals with 300 news publishers in Europe in its latest effort to comply with a recently introduced European Union copyright law. The tech giant signed the agreements with national, local and specialist news publications...

EA Sports and FIFA end partnership, both eye new video games

May. 10, 2022 15:59 PM EDT

ZURICH (AP) — Electronic Arts will stop making its hugely successful FIFA video game in its current name, marking a split in one of soccer’s most successful and lucrative partnerships after the sides failed to strike a new licensing deal. Instead, the California company said...