Latest Marketing and advertising News
New Hampshire House takes on artificial intelligence in political advertising
CONCORD, N.H. (AP) — Political ads featuring deceptive synthetic media would be required to include disclosure language under a bill passed Thursday by the New Hampshire House. Sophisticated artificial intelligence tools, such as voice-cloning software and image generators, already...
Want to feel special? Stores and restaurants with paid memberships are betting on it
NEW YORK (AP) — How much does it cost to feel special? At Chuck E- Cheese, the family entertainment and pizza chain, the price is $7.99, $11.99 or $29.99 per month. At the other end of the spectrum, the founder of a shopping app called Long Story Short wants to charge members...
Marchex: Q4 Earnings Snapshot
SEATTLE (AP) — SEATTLE (AP) — Marchex Inc. (MCHX) on Thursday reported a loss of $1.1 million in its fourth quarter. The Seattle-based company said it had a loss of 2 cents per share. Earnings, adjusted for stock option expense and amortization costs, were less than 1 cent on a...
Hong Kong lifts curbs on property market, to spend more on tourism
HONG KONG (AP) — Hong Kong’s government has lifted curbs on property deals after home prices fell to a seven-year low, adding to the Chinese territory's woes. Finance minister Paul Chan announced the move in a speech presenting the territory’s budget, which also raised...
Walmart rips again in Q4 but as inflation retreats, so does customer spending per trip
NEW YORK (AP) — Walmart on Tuesday reported another quarter of strong results, as its low prices attracted shoppers looking for deals in an economically challenging environment marked by bouts of inflation. Yet inflation is fading, resulting in Walmart customers spending less per...
London's iconic underground map is getting an update, with 6 new names and colors
LONDON (AP) — For anyone with even a passing acquaintance with London, the city's Tube map is as iconic as the red buses or the black cabs. But for the past few years, there's been something not quite right about the map originally designed by Harry Beck in 1933 — a collection of...
Here's what you can expect from Super Bowl commercials this Sunday
NEW YORK (AP) — Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going for laughs as they seek to win over viewers during game breaks. In an increasingly fractured...
Google, Facebook take bigger share of ad spending, but economic slowdown could hurt growth
NEW YORK (AP) — Weak results from Google, Snap and other big sellers of online ads are raising concerns that Wall Street's optimistic growth forecasts are setting investors up for rude surprise this year. Google, which dominates the $270 billion digital advertising sector,...
Interpublic: Q4 Earnings Snapshot
NEW YORK (AP) — NEW YORK (AP) — Interpublic Group of Cos. (IPG) on Thursday reported fourth-quarter earnings of $463.2 million. The New York-based company said it had net income of $1.21 per share. Earnings, adjusted for one-time gains and costs, were $1.18 per share. ...
After a bumpy end to a banner year, McDonald's says sales growth will moderate in 2024
After three years of exceptional sales growth, McDonald's appears to be returning to Earth. The Chicago burger giant said Monday it expects its same-store sales — or sales at locations open at least a year — to rise 3% to 4% this year, which is in line with historical averages....