Latest Sports sponsorship News

Landon Cassill to move to Kaulig Racing with crypto platform

Dec. 09, 2021 06:48 AM EST

NASCAR veteran Landon Cassill will drive for Kaulig Racing in the Xfinity Series in 2022 and is bringing sponsor Voyager Digital with him, which will again pay him entirely in cryptocurrency. Cassill, who has been avid in the the market for several years, pitched NASCAR sponsorship...

Mercedes F1 team and firm end deal opposed by fire survivors

Dec. 08, 2021 08:19 AM EST

LONDON (AP) — Building materials maker Kingspan said it had agreed with the Mercedes-AMG Petronas Formula One racing team to end a partnership deal after protests from the families of people who died in a high-rise fire in London. The company said in a statement Wednesday that it...

Column: US dignitaries shun Olympics. What about sponsors?

Dec. 07, 2021 04:15 AM EST

Refusing to send an official U.S. delegation while U.S. athletes compete at the Beijing Olympics is like dropping off dessert at a party you plan to protest by staying away. Your absence might cause a stir at the start, but it will be pretty much ignored by the time people tuck into their pie. ...

Mercedes F1 boss apologizes as fire survivors slam sponsor

Dec. 03, 2021 13:03 PM EST

LONDON (AP) — The head of the Mercedes-AMG Petronas Formula One racing team apologized Friday for the way the team announced its partnership with a company involved in a London high-rise where a fire killed 72 people. The team announced a sponsorship deal this week...

LPGA Tour seizing on more sponsor interest in women's sports

Nov. 23, 2021 13:56 PM EST

Ten years ago, the LPGA Tour had eight players earn at least $1 million in the season. One indication of how much has changed is Nasa Hataoka. The 22-year-old from Japan earned more than $1 million from two runner-up finishes this year. They came at...

Barcelona, Man City drop club crypto sponsors amid concerns

Nov. 19, 2021 15:19 PM EST

LONDON (AP) — Concerns about two cryptocurrency companies led to two of Europe's leading soccer clubs, Barcelona and Manchester City, dropping short-lived sponsorship agreements on Friday. Premier League champion City suspended a deal with 3Key Technologies after...

Staples Center is changing its name to Crypto.com Arena

Nov. 17, 2021 08:10 AM EST

LOS ANGELES (AP) — Staples Center is getting a new name. Starting Christmas Day, it will be Crypto.com Arena. The downtown Los Angeles home of the NBA's Lakers and Clippers, the NHL's Kings and the WNBA's Sparks will change its name after 22 years of operation, arena...

Sponsors asked to defend support for Beijing Winter Olympics

Nov. 12, 2021 03:27 AM EST

Leading sponsors of the Beijing Winter Olympics should explain why they remain largely silent about alleged human rights abuses in China with the Games opening there in just under three months, Human Rights Watch said Friday. The rights group said in an on-line briefing...

Health care company ends relationship with Aaron Rodgers

Nov. 06, 2021 17:15 PM EDT

GREEN BAY, Wis. (AP) — A Wisconsin health care organization has ended a nine-year partnership with Green Bay Packers star Aaron Rodgers after the quarterback detailed his reasoning for avoiding the three COVID-19 vaccinations endorsed by the NFL. ...

Larson seeks to cap comeback season with NASCAR championship

Nov. 04, 2021 02:26 AM EDT

PHOENIX (AP) — Kyle Larson has heard that mental toughness is required to win a championship. He has no idea if that's true — and if it is required, well, then he doesn't consider himself the championship favorite this weekend. Toughness, Larson said, makes him think...