Latest Sports sponsorship News

Ally Financial expands NASCAR spend with 2 new partnerships

Feb. 05, 2023 12:19 PM EST

LOS ANGELES (AP) — Ally Financial has expanded its growing portfolio as a top NASCAR sponsor with a deal to become the official bank of the stock car series and NASCAR-owned race tracks. The multiyear deal was announced Sunday ahead of NASCAR's exhibition extravaganza at the Los...

Sounders land health system as new jersey sponsor

Jan. 20, 2023 18:25 PM EST

RENTON, Wash. (AP) — The Seattle Sounders have partnered with the Washington-based Providence health system as their new jersey sponsor. The Providence name will appear on the front of Seattle’s jerseys beginning with the FIFA Club World Cup next month in Morocco. ...

Los Angeles FC arena changes its name to BMO Stadium

Jan. 19, 2023 13:32 PM EST

LOS ANGELES (AP) — Los Angeles FC's home arena is changing its name from Banc of California Stadium to BMO Stadium. LAFC announced the new naming rights deal Thursday for the five-year-old arena, which was built by the expansion Major League Soccer Club. The stadium also is the...

Embiid's jumper gives 76ers 118-117 win over Jazz

Jan. 15, 2023 01:00 AM EST

SALT LAKE CITY (AP) — Joel Embiid made a jumper with 5.7 seconds left to lift the Philadelphia 76ers to a 118-117 victory over the Utah Jazz on Saturday night. “I made a tough shot but it shouldn’t have come to that after we were up by so much,” said Embiid, who finished 30...

Short-handed Heat rally, top short-handed Bucks, 108-102

Jan. 12, 2023 22:57 PM EST

MIAMI (AP) — The Miami Heat were short-handed. The Milwaukee Bucks were short-handed. The Heat got the better of it all. Gabe Vincent scored a career-best 28 points, Bam Adebayo had 24 points and 12 rebounds, and the Heat beat the Bucks 108-102 in a game in which at...

Crypto's ties to sports raise ethical questions

Dec. 17, 2022 09:06 AM EST

Sports fans who view their favorite players as role models might think twice before taking their financial advice, too. The bankruptcy of FTX and the arrest of its founder and former CEO are raising new questions about the role celebrity athletes such as Tom Brady, Steph Curry,...

NASCAR, Goodyear extend partnership in new multi-year deal

Dec. 01, 2022 09:38 AM EST

NASHVILLE (AP) — Goodyear will remain the exclusive tire for NASCAR's top three national series under a new multi-year deal announced on Thursday. Specifics of the extension weren't included, but the Goodyear Tire and Rubber Company will continue as title sponsor of the annual...

Miami-Dade asks for right to remove FTX name from Heat arena

Nov. 22, 2022 18:47 PM EST

MIAMI (AP) — Miami-Dade County has asked a federal bankruptcy court for immediate permission to end its naming rights deal with FTX and strip that brand off the arena where the NBA's Miami Heat play. In a motion filed Tuesday, the county — which owns the arena and negotiated the...

Once forbidden, gambling now embraced by NFL

Nov. 22, 2022 17:57 PM EST

Gambling has gone from the forbidden topic in the NFL to a key part of the league's present and future. The days of lobbying against widespread legalized sports betting, preventing broadcast partners from even discussing point spreads and even prohibiting players from holding a...

FTX lawyer: 'Substantial amount' of assets has been stolen

Nov. 22, 2022 14:32 PM EST

NEW YORK (AP) — Lawyers for FTX disclosed Tuesday that a “substantial amount" of assets has been stolen from the accounts of the collapsed cryptocurrency exchange, diminishing the odds that its millions of investors will get their money back. The admission came during FTX's...