Latest Advertising and marketing industry News

Digital scrapbooking site Pinterest files for IPO

Mar. 22, 2019 7:31 PM EDT

SAN FRANCISCO (AP) — Pinterest is pinning its future on Wall Street, with the digital scrapbooking site on Friday filing for an initial public offering of stock. It follows a similar filing with securities regulators earlier this month by ride-hailing company Lyft in what is shaping up to be a busy season...

Europe fines Google $1.7 billion in antitrust case

Mar. 20, 2019 4:20 PM EDT

BRUSSELS (AP) — Europe's antitrust regulators slapped Google with a big fine Wednesday for the third time in less than two years, ordering the tech giant to pay 1.49 billion euros ($1.7 billion) for freezing out rivals in the online advertising business. The ruling brings to nearly $10 billion the fines...

Facebook to overhaul ad targeting to prevent discrimination

Mar. 19, 2019 5:47 PM EDT

SAN FRANCISCO (AP) — Facebook will overhaul its ad-targeting systems to prevent discrimination in housing , credit and employment ads as part of a legal settlement. For the social network, that's one major legal problem down, several to go, including government investigations in the U.S. and Europe over...

Jeanine Pirro case squeezes Fox News in two directions

Mar. 19, 2019 4:32 PM EDT

NEW YORK (AP) — The apparent suspension of Jeanine Pirro is squeezing Fox News Channel in two directions. A prominent Muslim-American civil rights organization is calling for advertisers to boycott Fox News, while another group is petitioning to have the weekend host reinstated. Pirro wasn't on the air...

Facebook says outages due to 'server configuration change'

Mar. 14, 2019 5:00 PM EDT

NEW YORK (AP) — Facebook went down for almost a full day across parts of North America and Europe, but it's still not saying exactly what happened. All the social network said Thursday was that the outages, which affected users and advertisers worldwide, resulted from a "server configuration change." It...

Carlson comments signal brawl for advertisers

Mar. 13, 2019 3:47 PM EDT

NEW YORK (AP) — This week's controversy over statements made by Fox News Channel's Tucker Carlson is as much about a high-stakes battle over the network's financial future as it is over what he said on a radio show a decade ago. The liberal advocacy group Media Matters for America this week released two...

EBay rethinking future of StubHub and classified business

Mar. 1, 2019 10:39 AM EST

NEW YORK (AP) — EBay said Friday that it is considering the sale or spin-off its ticket-reselling site StubHub and its classified ads business after a push from an activist investor. Back in January, Elliott Management said in a letter to the company in that it believed the e-commerce company would be...

YouTube suspends comments on videos of kids

Feb. 28, 2019 6:30 PM EST

SAN FRANCISCO (AP) — YouTube said Thursday it will turn off comments on nearly all videos featuring kids — potentially affecting millions of posts on the site — after reports last week that pedophiles were leaving inappropriate comments on innocuous videos of children. The change comes as...

YouTube walks a tightrope with its video makers, advertisers

Feb. 22, 2019 2:06 PM EST

SAN FRANCISCO (AP) — YouTube's year-in-review video is usually a celebration of video creators who upload free clips — sometimes wacky, sometimes personal, sometimes offensive — that the company then sells ads against. But this time, the video-sharing network provoked a backlash from creators...

Super Bowl ads heavy on humor, surprises and ... robots

Feb. 4, 2019 12:02 AM EST

NEW YORK (AP) — This year's Super Bowl ads went heavy on the humor — and surprises. Take, for instance, Jason Bateman's Hyundai ad about an elevator with unpleasantness on every floor. A surprise "Game of Thrones" tie-in with Bud Light both confused and delighted viewers. And robots seemed to be...