Latest Advertising and marketing industry News

US charges 8 in online advertising fraud scheme

Nov. 27, 2018 9:18 PM EST

NEW YORK (AP) — The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of millions of dollars. "As alleged in court filings, the defendants in this case used sophisticated computer programming and...

Google corporate parent's 3Q disappoints jittery investors

Oct. 25, 2018 6:14 PM EDT

MOUNTAIN VIEW, Calif. (AP) — Google's corporate parent boosted its earnings by 37 percent during the third quarter, but it still wasn't enough to reassure investors worried about tougher regulations that could make it harder to collect the personal information that fuels the company's advertising network....

Shares in world's biggest ad group nosedive on weak earnings

Oct. 25, 2018 6:57 AM EDT

LONDON (AP) — Shares in WPP, the world's biggest advertising company, have nosedived after it warned about weaker earnings. The London-based company, which has struggled amid a shift of advertising to internet platforms and social media, said Thursday it saw a slowdown in the third quarter, leading to "a...

Facebook beyond Facebook? Instagram, Messenger step up

Oct. 23, 2018 3:31 PM EDT

NEW YORK (AP) — When Facebook bought Instagram for $1 billion in 2012, it seemed like a big gamble for an unproven little app. Six years later, that little app — along with Messenger and WhatsApp — are serving as Facebook's safety net for a future that could find its flagship service on the...