Latest Advertising and marketing industry News

Apple, Firefox tools aim to thwart Facebook, Google tracking

Sep. 14, 2018 6:48 PM EDT

NEW YORK (AP) — Facebook and other companies routinely track your online surfing habits to better target ads at you. Two web browsers now want to help you fight back in what's becoming an escalating privacy arms race. New protections in Apple's Safari and Mozilla's Firefox browsers aim to prevent companies...

Ad firm worked for Cordray's agency, then governor campaign

Sep. 13, 2018 11:05 AM EDT

COLUMBUS, Ohio (AP) — An advertising and media firm to which Ohio gubernatorial candidate Richard Cordray's agency gave government work while he was a federal official is now doing political work for him. Washington-based GMMB has been making Ohio ad buys for Democrat Cordray's gubernatorial campaign...

Head of Verizon's AOL, Yahoo to depart

Sep. 12, 2018 4:29 PM EDT

NEW YORK (AP) — Verizon is replacing its media and advertising chief Tim Armstrong. Oath President and COO K. Guru Gowrappan will assume the Oath CEO role Oct. 1. Armstrong will stay through year-end as a strategic adviser. Gowrappan joined Verizon in April and before that was global managing director of...

Report: Head of Verizon's AOL, Yahoo in talks to depart

Sep. 7, 2018 12:03 PM EDT

NEW YORK (AP) — The Wall Street Journal is reporting that Verizon's media and advertising chief, Tim Armstrong, is in talks to leave. Armstrong came to Verizon as part of its purchase of AOL in 2015 and began overseeing Yahoo as well after Verizon bought it in 2017. He was tasked with growing Verizon's ad...

Ad firm WPP picks new CEO

Sep. 2, 2018 5:17 PM EDT

The Wall Street Journal is reporting that the global marketing and ad firm WPP has chosen Mark Read as its new chief executive. Read is currently the head of Wunderman, a WPP subsidiary involved in direct marketing, consulting and e-commerce. The Wall Street Journal cited a person familiar with the matter in...

US regulators target Facebook on discriminatory housing ads

Aug. 17, 2018 8:11 PM EDT

NEW YORK (AP) — Federal regulators are alleging that Facebook's advertising tools allow landlords and real estate brokers to engage in housing discrimination. The U.S. Department of Housing and Urban Development said in an administrative complaint this week that Facebook violated the Fair Housing Act...

AP Exclusive: Google tracks your movements, like it or not

Aug. 13, 2018 6:15 PM EDT

SAN FRANCISCO (AP) — Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you've used a privacy setting that says...

AP Exclusive: Google tracks your movements, like it or not

Aug. 13, 2018 3:03 AM EDT

SAN FRANCISCO (AP) — Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you've used privacy settings that say...

Advocates condemn psych techniques used to keep kids online

Aug. 8, 2018 8:32 AM EDT

CHICAGO (AP) — Children's advocates want the American Psychological Association to condemn the tech industry's practice of using persuasive psychological techniques to keep kids glued to their screens. The advocates, citing research that links excessive use of social media and video games with depression...