Latest Advertising and marketing industry News

NBC shows off fall lineup with stars, athletes, Kardashians

May. 13, 2019 4:10 PM EDT

NEW YORK (AP) — NBC hoped to wow advertisers with its reach and content at a glitzy presentation Monday for its fall lineup, parading out a clutch of Kardashians and Olympic gold winning athletes, getting "The Voice" judges to sing and even offering a few gentle pokes at a new Oscar-winner — Rami...

Google's privacy push gets a mixed reception

May. 8, 2019 4:54 PM EDT

MOUNTAIN VIEW, Calif. (AP) — Google announced new privacy tools Tuesday intended to give people more control over how they're being tracked on the go or in their own home, part of a broader effort by big tech companies to counter increasing scrutiny of their data collection practices. The updates give...

The Latest: Google unveils privacy plan to limit cookies

May. 7, 2019 5:17 PM EDT

MOUNTAIN VIEW, Calif. (AP) — The Latest on Google conference in California (all times local): 2:15 p.m. Google says it's working to overhaul its Chrome browser to let users limit the number of tracking cookies that follow you around. The privacy-focused announcement from Google comes as tech companies are...

Slowing digital-ad growth could force change on Google

Apr. 30, 2019 3:09 AM EDT

SAN FRANCISCO (AP) — While Google has dominated the online ad market for almost the entirety of its existence, its first quarter earnings report suggests that competitors may be nipping at its heels. Investors pushed down the stock of Google's parent company, Alphabet, more than 7% in after-hours trading...

Google stock drops amid slowing ad-revenue growth

Apr. 29, 2019 7:09 PM EDT

SAN FRANCISCO (AP) — Google parent Alphabet beat analyst earnings expectations but reported slowing revenue growth amid tougher competition in the online advertising market. Alphabet shares dropped more than 7% in after-hours trading. Google's advertising revenue, its key moneymaker, grew by 15 percent to...

MoviePass founder's next act: Watch ads, see free movies

Apr. 28, 2019 9:51 AM EDT

NEW YORK (AP) — Stacy Spikes co-founded MoviePass, a subscription service that lets you frequent movie theaters for a set monthly fee. After MoviePass sold off a majority stake in 2017, Spikes watched as the new owners quickly expanded, only to find the cost of all those movie tickets too high to sustain....

Amazon's profit more than doubles on cloud computing growth

Apr. 25, 2019 8:03 PM EDT

NEW YORK (AP) — Amazon's push into advertising and cloud computing is paying off, helping the online shopping giant's first quarter profit more than double from a year ago. The company also announced that it would be shaking up its Prime membership by offering one-day delivery on most goods instead of...

NRA sues longtime ad agency over requests for bill details

Apr. 15, 2019 7:21 PM EDT

OKLAHOMA CITY (AP) — The National Rifle Association has sued its longtime advertising agency, accusing the company that has helped shape its Second Amendment advocacy of withholding crucial financial details in its billing documents. The lawsuit filed Friday in Alexandria, Virginia, says Oklahoma...

Walmart buys ad tech startup

Apr. 11, 2019 4:22 PM EDT

NEW YORK (AP) — Walmart says it's buying San Francisco-based ad tech startup Polymorph Labs as it looks to better compete with rival online juggernaut Amazon in targeting shoppers online. The world's largest retailer has been quietly building its own advertising business with a unit called Walmart Media...

Correction: Johnson Publishing-Bankruptcy story

Apr. 10, 2019 10:24 AM EDT

CHICAGO (AP) — In a story April 9 about Johnson Publishing Co. filing for bankruptcy, The Associated Press reported erroneously that the company owns Ebony and Jet magazines. It is the former owner. A corrected version of the story is below: Ex-publisher of iconic black magazines files for bankruptcy...