Latest Corporate sponsorship News

Women's league seeks more fans, sponsors after US title

Jul. 8, 2019 1:27 PM EDT

Megan Rapinoe, the lavender-haired icon of women's soccer, maintains that green is the key to her sport's sustainability. "For me, it's about the Benjis," she said. Women's soccer engages the U.S. every four years, then disappears for most fans like a comet leaving the solar system. In the wake of the Americans'...

Dutch team drops out of America's Cup, US squad remains in

Jul. 1, 2019 10:06 PM EDT

SAN DIEGO (AP) — A Dutch syndicate withdrew its challenge for the America's Cup on Monday while an American group says it will continue on after restructuring its management team and continuing to seek corporate sponsorship. DutchSail, headed by former America's Cup champion Simeon Tienpont, said it...

Pride or protest? Disillusioned plan their own LGBTQ march

Jun. 26, 2019 3:10 PM EDT

NEW YORK (AP) — One of the biggest celebrations of LGBT pride in New York City history will culminate Sunday with not one, but two processions through Manhattan, after dissidents who believe the annual parade has become too commercialized decided to split off with their own march. Both parades cap a month...

LPGA leaving ANA Inspiration against Augusta Women's Amateur

Jun. 25, 2019 4:58 PM EDT

CHASKA, Minn. (AP) — The LPGA Tour will have a new tournament in Florida at the start of next year, and likely another one in the late spring. The Asian swing of limited-field events at the start of the year is adding a tournament with a full field and a cut. And perhaps the most important piece of the...

Tokyo Olympic tickets: Be prepared to be disappointed

Jun. 20, 2019 1:43 AM EDT

TOKYO (AP) — Want tickets for next year's Tokyo Olympics? Prepare to be let down. Millions were disappointed starting Thursday when applicants in a ticket lottery — for Japan residents, only — began learning if they landed tickets. The answer is going to be overwhelmingly — no. The...

California team loses 2nd sponsor over Ocasio-Cortez video

May. 31, 2019 1:26 PM EDT

FRESNO, Calif. (AP) — A second company has cut ties with a California minor league baseball team that played a Memorial Day video that included an image of Democratic Rep. Alexandria Ocasio-Cortez with images of Kim Jong Un and Fidel Castro. The Fresno Bee reports Heineken International confirmed Thursday...

California team loses sponsor due to Ocasio-Cortez video

May. 30, 2019 2:12 PM EDT

FRESNO, Calif. (AP) — A company has cut ties with a California minor league baseball team that played a Memorial Day video that included an image of Democratic Rep. Alexandria Ocasio-Cortez with images of Kim Jong Un and Fidel Castro. The Fresno Bee reports that raisin company Sun-Maid terminated its...

Visa expands women's soccer effort ahead of World Cup

May. 30, 2019 7:01 AM EDT

SAN FRANCISCO (AP) — Visa will be the presenting sponsor of the player of the match award at the Women's World Cup in France, agreed to a five-year sponsorship with the U.S. Soccer Federation and is launching a campaign with outspoken American star Megan Rapinoe. The company, a FIFA sponsor since replacing...

Juncos Racing signs up sponsors for Indy 500 run

May. 23, 2019 8:42 AM EDT

INDIANAPOLIS (AP) — Juncos Racing has signed deals with insurance company NFP and Global Medical Response to sponsor the No. 32 car that Kyle Kaiser will drive in the 103rd running of the Indianapolis 500. The small team founded by Argentina-born Ricardo Juncos made its Indy 500 debut two years ago with...

Long-running Colonial back on solid footing with new sponsor

May. 22, 2019 5:02 PM EDT

FORT WORTH, Texas (AP) — Colonial Country Club is the longest-running host of a PGA Tour event played on its original site, a fact that seemed in jeopardy not too long ago. Local companies backed the tournament last year when it was called the Fort Worth Invitational following an upscale grocer's...