Latest Sports sponsorship News

Athletes fight limits on endorsements at Tokyo Olympics

Aug. 04, 2021 10:30 AM EDT

TOKYO (AP) — Holding up a pre-packaged vegan meal on Instagram Stories with a “paid partnership” tag and a “SummerGames” discount code, Malaika Mihambo looks just like any other athlete with a side gig as a social media influencer. What makes the charismatic...

Deal allows Ohio State players to profit from jersey sales

Aug. 03, 2021 16:42 PM EDT

COLUMBUS, Ohio (AP) — Football players and athletes in Ohio State's other 35 sports now will be able to make money off the sale of Buckeyes jerseys bearing their names and numbers. The school said Tuesday it entered into a group licensing agreement allowing athletes who...

Top QB recruit to skip senior year of HS and join Ohio State

Aug. 02, 2021 14:54 PM EDT

Quinn Ewers, considered the top quarterback prospect in the class of 2022, said he is skipping his senior year of high school in Texas and plans to enroll at Ohio State for the upcoming semester. In a Twitter post, Ewers explained he would soon be completing the course...

With college sports in flux, NCAA set to overhaul itself

Jul. 30, 2021 18:04 PM EDT

The NCAA Board of Governors on Friday called for a constitutional convention in November, the first step toward launching dramatic reform in how the sprawling, multibillion-dollar enterprise of college sports is governed for years to come. In the wake of a stinging loss...

EXPLAINER: Detailing Japan's new COVID state of emergency

Jul. 30, 2021 03:26 AM EDT

TOKYO (AP) — Coronavirus infection cases have reached daily records in Tokyo, which is now playing host to the Olympics. The Japanese government has declared the capital and several other regions under a “state of emergency” during the entire Games. With such a global sporting event...

Olympic sponsors praise Simone Biles after withdrawal

Jul. 29, 2021 15:42 PM EDT

Simone Biles’ sponsors, including Athleta and Visa, are lauding her decision to put her mental health first and withdraw from the gymnastics team competition during the Olympics. It's the latest example of sponsors praising athletes who are increasingly open about...

IOC sponsors facing heat over Beijing Olympics, human rights

Jul. 28, 2021 05:50 AM EDT

TOKYO (AP) — Faced with criticism over human rights issues tied to next year's Beijing Winter Olympics, the IOC said Wednesday that its only responsibility was to “deliver the Games." International Olympic Committee spokesman Mark Adams was asked at the Tokyo Games...

Pac-12 players, coaches still trying to get handle on NIL

Jul. 27, 2021 20:28 PM EDT

LOS ANGELES (AP) — The partnership between Oregon edge rusher Kayvon Thibodeaux and Nike co-founder Phil Knight might be one of the most unusual and high-profile deals to come out of new rules allowing college athletes to earn money for use of their name, image and likeness. ...

Disbelief, support in Japan after Naomi Osaka's elimination

Jul. 27, 2021 04:16 AM EDT

TOKYO (AP) — “Masaka" — or, in English, “No way.” That's how an incredulous Japan reacted Tuesday to the unexpectedly early loss of Naomi Osaka at the Tokyo Olympics, erasing her chances for gold. And people quickly turned to an outpouring of sympathy. ...

Tokyo Olympics: A success? A failure? And how to judge?

Jul. 27, 2021 01:55 AM EDT

TOKYO (AP) — Will it be a success? A failure? Or none of the above? It will take something much more nuanced than those basic notions to assess the pandemic-delayed Tokyo Olympics when they wrap up in two weeks. The response will be twisted by dozens of parties with...