Latest Sports sponsorship News

California rethinks endorsement deals for college athletes

Jun. 25, 2019 6:02 PM EDT

SACRAMENTO, Calif. (AP) — California lawmakers are debating whether to let student athletes sign endorsement deals and hire agents in a move that could upend the multibillion-dollar business of college sports. A proposed law wending through the state Assembly would scrap policies that strictly limit the...

IOC president cautions against profit-driven sports events

Jun. 25, 2019 12:07 PM EDT

LAUSANNE, Switzerland (AP) — Seeking to protect sports bodies from independently run events, IOC President Thomas Bach asked local governments to resist promoting competitions he believes go against the Olympic ideal. The organizers of profit-driven sporting ventures are "cherry picking" events without...

The Latest: Milan-Cortina wins bid by 47-34 votes

Jun. 24, 2019 12:30 PM EDT

LAUSANNE, Switzerland (AP) — The Latest on the 2026 Olympics vote (all times local): 6:20 p.m. The Milan-Cortina bid won 47 votes in its successful bid to host the 2026 Winter Olympics, with Stockholm-Are receiving 34 votes. There was one abstention. ___ 6 p.m. Italy will host the 2026 Winter Olympics in...

Tokyo Olympic tickets: Be prepared to be disappointed

Jun. 20, 2019 1:43 AM EDT

TOKYO (AP) — Want tickets for next year's Tokyo Olympics? Prepare to be let down. Millions were disappointed starting Thursday when applicants in a ticket lottery — for Japan residents, only — began learning if they landed tickets. The answer is going to be overwhelmingly — no. The...

PGA Tour signs umbrella sponsor deal for developmental tour

Jun. 19, 2019 5:14 PM EDT

PONTE VEDRA BEACH, Fla. (AP) — The PGA Tour has signed a 10-year umbrella sponsorship deal for its developmental tour that provides the best path to the big leagues. Los Angeles-based Korn Ferry takes over immediately from Web.com. The Korn Ferry Tour is the seventh name of the tour since it began in 1990...

Correction: Israel-Patriots Owner story

Jun. 13, 2019 6:02 AM EDT

JERUSALEM (AP) — In a story June 12 about New England Patriots owner Robert Kraft's upcoming trip to Israel to receive the Genesis Prize, The Associated Press, citing information from organizers, reported erroneously that he would be joined by nearly 60 current or former NFL players. Organizers say that...

Byron tops 173 mph and hits fast lap to win pole at Pocono

Jun. 1, 2019 4:18 PM EDT

LONG POND, Pa. (AP) — William Byron turned the fast lap at Pocono in the latest sign that Hendrick Motorsports may have turned the corner and can stamp itself a NASCAR championship contender. Hendrick Motorsports was long the home of Hall of Famers and champions, from Jeff Gordon to Jimmie Johnson, and was...

California team loses 2nd sponsor over Ocasio-Cortez video

May. 31, 2019 1:26 PM EDT

FRESNO, Calif. (AP) — A second company has cut ties with a California minor league baseball team that played a Memorial Day video that included an image of Democratic Rep. Alexandria Ocasio-Cortez with images of Kim Jong Un and Fidel Castro. The Fresno Bee reports Heineken International confirmed Thursday...

California team loses sponsor due to Ocasio-Cortez video

May. 30, 2019 2:12 PM EDT

FRESNO, Calif. (AP) — A company has cut ties with a California minor league baseball team that played a Memorial Day video that included an image of Democratic Rep. Alexandria Ocasio-Cortez with images of Kim Jong Un and Fidel Castro. The Fresno Bee reports that raisin company Sun-Maid terminated its...

Visa expands women's soccer effort ahead of World Cup

May. 30, 2019 7:01 AM EDT

SAN FRANCISCO (AP) — Visa will be the presenting sponsor of the player of the match award at the Women's World Cup in France, agreed to a five-year sponsorship with the U.S. Soccer Federation and is launching a campaign with outspoken American star Megan Rapinoe. The company, a FIFA sponsor since replacing...