Latest Advertising and marketing industry News
Facebook parent Meta posts first revenue decline in history
Meta, the parent company of Facebook and Instagram, posted its first revenue decline in history Thursday, dragged down by a drop in ad spending as the economy falters — and as competition from rival TikTok intensifies. The results largely followed a broader decline in the digital...
Google's parent reports slowest quarterly growth in 2 years
SAN FRANCISCO (AP) — Google’s revenue growth during the past quarter decelerated to its slowest pace in two years as advertisers reined in their spending amid intensifying fears of an economic recession. The regression reported Tuesday by Google’s corporate parent, Alphabet,...
Baidu unveils latest autonomous electric vehicle: Apollo RT6
HONG KONG (AP) — Baidu, a Chinese search engine and artificial intelligence firm, unveiled its latest electric autonomous driving vehicle on Thursday. The Apollo RT6 will be soon be part of Baidu's robotaxi fleet, as China pushes forward with its autonomous driving ambitions. It...
Looming Musk-Twitter legal battle hammers company shares
NEW YORK (AP) — Shares of Twitter slid more than 11% in the first day of trading after billionaire Elon Musk said that he was abandoning his $44 billion bid for the company and the social media platform vowed to challenge Musk in court to uphold the agreement. Twitter is now...
Germany wants ads, influencers to note use of beauty filters
BERLIN (AP) — German state officials said Friday that they want advertisers and social media influencers to label any photos that have used so-called beauty filters. Critics argue that the filters, which offer easy ways to touch up images and remove supposed blemishes, promote...
T-shirts? Ice cream? Retailers cash in on Juneteenth
NEW YORK (AP) — Retailers and marketers have been quick to commemorate Juneteenth with an avalanche of merchandise from ice cream to T-shirts to party cups. But many are getting backlash on social media for what critics say undermines the day, designated as a federal holiday last...
Broadband expansion has companies looking to recruit
LAFAYETTE, La. (AP) — Bridging the digital divide has become a priority for Louisiana since the COVID-19 pandemic put a spotlight on the crucial role high-speed internet plays in the state's education and economic systems. Using federal funds, the state launched a $180 million...
Sheryl Sandberg, long Facebook's No. 2 exec, steps down
SAN FRANCISCO (AP) — Sheryl Sandberg, the No. 2 executive at Facebook owner Meta, who helped turn its business from startup to digital advertising empire while also taking blame for some of its biggest missteps, is stepping down. Sandberg has served as chief operating officer at...
Social media hammered by mounting questions over advertising
Social media has had a rough 2022 with lingering questions about advertising spending, political ads and a $44 billion takeover of Twitter that may or may not be happening, depending on which Elon Musk tweet you read. Then late Monday Snap, which runs the Snapchat app that features...
Facebook, Instagram to reveal more on how ads target users
WASHINGTON (AP) — Facebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the U.S. midterm elections. The announcement follows years of criticism that the social media platforms withhold...
