Latest Sports marketing News

Bucs PR staff wins pro football writers' Pete Rozelle Award

Jun. 11, 2021 17:39 PM EDT

The Tampa Bay Buccaneers public relations staff has won the Pete Rozelle Award from the Professional Football Writers of America for its work in a Super Bowl-winning season that included the free agent addition of quarterback Tom Brady. The staff of Nelson Luis, Michael...

Florida gives Mullen 3-year extension, $1.5M raise annually

Jun. 01, 2021 13:21 PM EDT

GAINESVILLE, Fla. (AP) — Florida football coach Dan Mullen received a three-year contract extension worth an additional $1.5 million annually following a disappointing season that closed with a three-game losing streak and included several public relations missteps and NCAA sanctions. ...

Arrow McLaren teams with streetwear brand for new Indy look

May. 17, 2021 12:26 PM EDT

McLaren cares so much about appearance that the team missed track time before its bungled 2019 Indianapolis 500 attempt because the car's paint scheme didn't precisely match its signature papaya orange shade. And yet despite such particular tastes, McLaren has opened its...

Google signs deal with WNBA to help champion women's sports

May. 03, 2021 19:12 PM EDT

NEW YORK (AP) — The WNBA signed a multiyear deal with Google on Monday to be the presenting partner for the league's playoffs, part of the technology giant's efforts to help champion women's sports. Twenty-five WNBA games will be televised on ABC and ESPN in celebration...

UK firm Super Group entering US sports, online casino market

Apr. 27, 2021 09:42 AM EDT

ATLANTIC CITY, N.J. (AP) — Super Group, a British company that owns a sports betting and an online casino company, is seeking to enter the fast-growing U.S. market. The company said Sunday it is joining with Sports Entertainment Acquisition Corp., in a deal expected to...

Unlock the cage: Fight promotion returns after year break

Apr. 22, 2021 16:44 PM EDT

Anthony Pettis could have kept fighting in UFC or considered other mixed martial arts promotions where the potential of a championship fight might be years down the road -- if it developed at all. Pettis instead became the latest former MMA champion to sign with...

Gucci celebrates 100 years with Michele's 'Aria' collection

Apr. 15, 2021 16:38 PM EDT

MILAN (AP) — Gucci creative director Alessandro Michele is celebrating the fashion house’s 100th anniversary this year, giving historic sweep to a collection unveiled virtually Thursday that embraced its equestrian heritage, borrowed references from the Tom Ford-era and outright stole...

Baylor refuses title Jeep after dealer's insensitive remark

Apr. 14, 2021 20:22 PM EDT

WACO, Texas (AP) — Baylor and coach Scott Drew have refused to accept a vehicle wrapped with the school's national championship logo after an insensitive remark made by the dealership's general manager when discussing it during a live TV interview. The customized Jeep...

Olympic gold: 'Keep Stanford Wrestling' aims to save program

Apr. 08, 2021 19:24 PM EDT

The Stanford logo was missing on Shane Griffith's all-black wrestling singlet when he won an NCAA national title last month. By design. To draw attention. He also celebrated his victory at 165 pounds by donning a black sweatshirt which read: “Keep...

Alvarez, Mighty Mouse back on US TV with One Championship

Apr. 07, 2021 11:55 AM EDT

LOS ANGELES (AP) — Demetrious Johnson and Eddie Alvarez have never gone this long without a proper fight in their lengthy mixed martial arts careers. Sure, they both missed competition when they couldn't get it in 2020. But these former UFC champions both believe...