Latest Sports sponsorship News

Arizona State tabs Graham Rossini as its next athletic director

May. 23, 2024 12:56 PM EDT

TEMPE, Ariz. (AP) — Arizona State has named longtime sports business executive Graham Rossini as its next athletic director. An Arizona State alum, Rossini replaces Ray Anderson, who stepped down as athletic director in November. “The ability to lead the athletics...

Kris Kim makes cut at the Nelson. The 16-year-old is the youngest to do that on PGA Tour since 2015

May. 03, 2024 21:38 PM EDT

McKINNEY, Texas (AP) — Kris Kim, a 16-year-old amateur playing on a sponsor exemption at the CJ Cup Byron Nelson, became the youngest player in nine years to make the cut in a PGA Tour event. Kim finished his second round Friday with a birdie for a 4-under 67. At 7-under 135, he...

McKenna Haase sold batteries door to door as a teen to buy her 1st sprint car. Now she'll race more

Apr. 13, 2024 15:44 PM EDT

FORT WORTH, Texas (AP) — McKenna Haase started her own racing team at age 13, and at one point she went door to door selling batteries when trying to raise money to buy her first sprint car. Now 27, Haase will be able to hire a crew chief and expand her racing schedule with help...

WWE strikes deal with Logan Paul and KSI's Prime, will feature brand on center of ring mat

Mar. 08, 2024 20:47 PM EST

WWE has struck a deal with Prime, the beverage brand of YouTube stars Logan Paul and KSI, that will see its logo featured on the center of a WWE wrestling ring mat, a first for the sports entertainment company. Financial terms of the agreement were not disclosed. As...

Reports: McDonald's close to becoming French soccer league title sponsor for next three seasons

Mar. 05, 2024 13:35 PM EST

The French soccer league is reportedly close to signing a big sponsorship deal with McDonald's for the next three seasons. According to L'Equipe newspaper and RMC Sport, the fast-food chain is expected to succeed Uber Eats as the title sponsor of the French topflight in a deal...