Latest Sports sponsorship News

Tiger Woods watches his tee shot on the second hole of the South Course at Torrey Pines Golf Course during the final round of the Farmers Insurance golf tournament Sunday, Jan. 26, 2020, in San Diego. (AP Photo/Denis Poroy)

Column: A new tour without Tiger is no tour at all

Jan. 28, 2020 12:20 PM EST

SAN DIEGO (AP) — Jay Monahan was at Torrey Pines for the annual players meeting, most of it pertaining to the potential of a financial windfall for top players. Five days later, after so much chatter and speculation, the possibility had moved close enough to reality that the PGA Tour commissioner felt...

NCAA President Mark Emmert speaks at the NCAA convention Thursday, Jan. 23, 2020, in Anaheim, Calif. (AP Photo/Mark J. Terrill)

NCAA's Emmert: 'Our job' to solve athlete compensation

Jan. 23, 2020 9:54 PM EST

ANAHEIM, Calif. (AP) — NCAA President Mark Emmert spoke for 20 minutes Thursday in a crowded ballroom at the Anaheim Convention Center, two huge video boards on either side of the stage showing his image so the folks way in the back could see. He said many outside that room view college sports as...

FILE - In this Sept. 28, 2019, file photo Chase Briscoe (98) leads the field of cars to start the NASCAR Xfinity Series auto race at Charlotte Motor Speedway in Concord, N.C. General Motors is planning to open a new technical center for performance and auto racing near the Charlotte Motor Speedway. The center will focus on transferring auto racing knowledge into engineering for vehicles that are sold to the public. (AP Photo/Mike McCarn, File)

GM to open racing tech center near Charlotte Motor Speedway

Jan. 23, 2020 9:55 AM EST

DETROIT (AP) — General Motors is planning to open a new technical center for performance and auto racing near the Charlotte Motor Speedway in North Carolina. The company says the 75,000-square-foot center will open by mid-2020 off Interstate 85 in Concord. GM says it's still finalizing plans for the number...

Major League Baseball to sponsor US Olympic softball team

Jan. 23, 2020 8:01 AM EST

NEW YORK (AP) — Major League Baseball is using its financial muscle to support the U.S. women's softball team, which already is assured a spot in the Tokyo Olympics while the American men's baseball team struggles to qualify. MLB announced an agreement Thursday to become presenting sponsor of the women's...

Kimball scores full IndyCar season with AJ Foyt Racing

Jan. 22, 2020 11:19 AM EST

CHARLOTTE, N.C. (AP) — Charlie Kimball and his longtime sponsor will move to AJ Foyt Racing for the upcoming IndyCar season. Kimball is the only driver so far announced for Texas-based team, which is seeking funding to keep two cars on the track in 2020. Kimball on Wednesday was named the full-time driver...

Senior tour long, long ways off for Phil Mickelson

Jan. 15, 2020 5:36 PM EST

LA QUINTA, Calif. (AP) — Five months away from his 50th birthday, Phil Mickelson is still a long, long ways from the senior tour. “When I stop hitting bombs I'll play the Champions Tour, but I'm hitting some crazy bombs right now,” Mickelson said Wednesday, a day before he opens the year at...

FILE - In this file photo dated Tuesday, Nov. 26, 2019, Chairman and CEO of Alibaba Group Daniel Zhang Yong attends the Alibaba Group's listing ceremony at the Hong Kong Stock Exchange (HKEX) in Hong Kong.  Known globally as an online retail platform, Alibaba chief marketing officer Chris Tung announced Wednesday Jan. 15, 2020, plans to change how broadcasters, fans and organizers experience the Olympic Games. (AP Photo/Kin Cheung, FILE)

Ahead in the clouds: Alibaba plans to change the Olympics

Jan. 15, 2020 12:27 PM EST

LAUSANNE, Switzerland (AP) — Alibaba’s promise to the Olympic family is to bring its technological might to help organizers, broadcasters and fans. The Chinese tech giant's Olympic sponsorship deal is worth hundreds of millions of dollars and runs for 12 years, starting in 2017 and continuing...

Paralympian Monika Seryu, right, and comedian Ryota Yamasato unveil tickets for the Tokyo 2020 Olympics and Paralympics Wednesday, Jan. 15, 2020, in Tokyo. (AP Photo/Jae C. Hong)

Second Paralympic lottery opens for Japan residents only

Jan. 15, 2020 1:19 AM EST

The second lottery for Tokyo Paralympic tickets opened Wednesday for residents of Japan. Tokyo organizers are putting up 600,000 tickets this time, which was the same number in the first lottery. About 2.3 million tickets overall will be available for the Paralympics. The Olympics are a hot ticket in Japan and...

Swedish driver Ericsson lands hot chocolate company sponsor

Jan. 14, 2020 10:27 AM EST

CHARLOTTE, N.C. (AP) — A hot chocolate company led by Hollywood stuntman and occasional racer Stanton Barrett has signed as primary sponsor for Swedish driver Marcus Ericsson at Chip Ganassi Racing. This is the first entry into IndyCar for Huski Chocolate, a company headquartered in Stockholm that already...

Rep. Kionne McGhee, D- Miami, listens Monday, Jan. 13, 2020, during a combined meeting of House Commerce, Education and Judiciary Committees to discuss equal treatment of student athletes at the Knott Building in Tallahassee, Fla. (AP Photo/Phil Sears)

Florida lawmakers debate if college athletes can be paid

Jan. 13, 2020 7:48 PM EST

TALLAHASSEE, Fla. (AP) — Florida lawmakers began considering on Monday whether they would allow college athletes to profit from their fame, a move that comes as the NCAA looks into possibly removing its longstanding prohibition against it. Florida would follow the lead of California, which last year...