Latest Sports marketing News

Djokovic entangles sponsors in Australian Open vax uproar

Jan. 14, 2022 11:39 AM EST

A lot of people are angry at Novak Djokovic. And his sponsors may just wait it out. The world’s top-ranked men’s tennis player is the top seed and defending champion at the Australian Open. But it’s unclear if he can compete Monday after Australian officials again revoked his...

MLB lockout leads Cardinals to cancel winter warmup event

Jan. 04, 2022 12:19 PM EST

ST. LOUIS, Mo. (AP) — The Cardinals have canceled their annual winter warmup promotional event because of Major League Baseball's lockout. The event, which was scheduled for Jan. 15-17, features players. MLB locked out the players' association following the expiration of baseball's...

Pac-12 taps into former football stars to boost conference

Dec. 20, 2021 13:55 PM EST

The Pac-12 is tapping into former football stars such as Brock Huard, Toby Gerhart and Lincoln Kennedy as it explores ways to boosts the conference’s fortunes on the field and off. The conference announced Monday the formation of the Pac-12 Football Alumni Council. ...

Trademark tussle: Ole Miss objects to similar New Miss logo

Dec. 18, 2021 17:51 PM EST

JACKSON, Miss. (AP) — James Meredith says he conquered white supremacy and created a new Mississippi 59 years ago when he became the first Black student to enroll in the University of Mississippi — a school whose longstanding nickname, Ole Miss, is rooted in plantation vernacular of the...

More than 3 million people expected to visit NH this winter

Dec. 18, 2021 09:50 AM EST

CONCORD, N.H. (AP) — New Hampshire tourism officials are expecting a good winter season, with more than 3 million people projected to travel to the state and spend $1.2 billion. “We’re optimistic heading into winter,” Taylor Caswell, commissioner of the New Hampshire...

MLB's Michael Teevan earns Fishel Award for PR excellence

Dec. 10, 2021 15:32 PM EST

NEW YORK (AP) — Michael Teevan, Major League Baseball's vice president of communications, has won the sport's Robert O. Fishel Award for Public Relations Excellence. Teevan, 42, was a communications intern for the Boston Red Sox from 2000-02, then joined the commissioner's office...

Indians begin removing scripted name from stadium scoreboard

Nov. 02, 2021 17:14 PM EDT

CLEVELAND (AP) — The Indians began removing the team's scripted logo atop the giant scoreboard at Progressive Field on Tuesday as they transition their name to the Guardians. Crews started dismantling the letters, beginning with the “I” on the 80-foot-long sign....

Coke acquires remainder of sports drink BodyArmor for $5.6B

Nov. 01, 2021 12:32 PM EDT

Coca-Cola Co. is making a multibillion-dollar bet on the sports drink brand BodyArmor as part of a larger push to diversify its offerings. Coke said Monday it paid $5.6 billion for the remaining 85% of BodyArmor. Coke originally bought a 15% stake in the BodyArmor in...

Which Cleveland Guardians? Roller derby team sues MLB team

Oct. 27, 2021 18:24 PM EDT

CLEVELAND (AP) — A roller derby team that has called itself the Cleveland Guardians since 2013 sued the city's Major League Baseball team in federal court in Cleveland on Wednesday alleging that the switch from Indians to Guardians infringes on its trademark. “A Major...