Latest Unilever PLC News

World Federation of Advertisers discontinues small brand safety initiative after Elon Musk's X sues

Aug. 09, 2024 12:16 PM EDT

NEW YORK (AP) — A small brand safety initiative is ceasing operations — days after being targeted by social media platform X in a lawsuit alleging the group helped coordinate a “massive advertiser boycott” after billionaire Elon Musk bought the company in 2022. The World...

Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover

Aug. 06, 2024 20:33 PM EDT

WICHITA FALLS, Texas (AP) — Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws. The company formerly known as Twitter filed the...