Latest Marketing and advertising News

American Express agrees to pay more than $138M to resolve investigation into sales and marketing

Jan. 16, 2025 18:25 PM EST

NEW YORK (AP) — American Express has agreed to pay more than $138 million to resolve a wire fraud investigation related to its sales and marketing practices, federal authorities announced Thursday. The New York-based financial giant provided inaccurate tax advice to customers and...

Small businesses brace themselves for potentially disruptive TikTok ban

Dec. 31, 2024 14:20 PM EST

A looming TikTok ban could affect the millions of small businesses that use the short-video social media app to help them grow their business. Desiree Hill, owner of Crown’s Corner Mechanic in Conyers, Georgia, started her business solo as a mobile mechanic. Sharing videos of her...

Notre Dame reopening spectacle caps a stellar year for luxury house LVMH

Dec. 14, 2024 08:26 AM EST

PARIS (AP) — The reopening of Notre Dame was a solemn celebration of cultural and spiritual renewal. Yet for some, the historic cathedral's revival also felt like a meticulously choreographed branding event by LVMH and other luxury conglomerates. Bernard Arnault, the lowkey...

Small businesses plan events, start marketing earlier to deal with shorter holiday shopping season

Dec. 10, 2024 11:52 AM EST

The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. Only 27 days separate Thanksgiving and Christmas — five fewer than last year. But there are still ways to make the most of a shorter season. ...

NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse

Dec. 09, 2024 10:55 AM EST

Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion. The names may be unfamiliar to many Americans, but some of their marketing campaigns are iconic. Those include “Got...

Why your favorite catalogs are smaller this holiday season

Nov. 30, 2024 07:18 AM EST

PORTLAND, Maine (AP) — Honey, they shrunk the catalogs. While retailers hope to go big this holiday season, customers may notice that the printed gift guides arriving in their mailboxes are smaller. Many of the millions of catalogs getting sent to U.S. homes were...

MLB players' union affiliate reaches agreement with FanDuel after agreeing to dismiss lawsuit

Nov. 26, 2024 12:00 PM EST

NEW YORK (AP) — A commercial affiliate of the Major League Baseball Players Association reached a licensing agreement with FanDuel after agreeing to dismiss a lawsuit against the company. MLB Players Inc. said Tuesday it signed a non-exclusive product and marketing licensing...

Radical Jaguar rebrand and new logo sparks ire online

Nov. 20, 2024 12:29 PM EST

NEW YORK (AP) — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the...

Grocery chains vie for a place on Thanksgiving tables with turkey dinner deals and store brands

Nov. 20, 2024 10:37 AM EST

NEW YORK (AP) — With Thanksgiving less than two weeks away, Walmart, Target, Aldi and other grocers are competing for a place on holiday tables with turkey dinner deals and other promotions to tempt Americans who haven't recovered from recent food price inflation. Walmart, the...

CFN Enterprises: Q3 Earnings Snapshot

Nov. 15, 2024 07:30 AM EST

WHITEFISH, Mont. (AP) — WHITEFISH, Mont. (AP) — CFN Enterprises Inc. (CNFN) on Friday reported net income of $973,000 in its third quarter. The Whitefish, Montana-based company said it had net income of 1 cent per share. The marketing company posted revenue of $6.8...