Latest Marketing campaigns News

FBI campaign to raise hate crime awareness in North Carolina

Sep. 15, 2021 07:20 AM EDT

CHARLOTTE, N.C. (AP) — The Charlotte division of the FBI says it is launching a campaign across North Carolina to raise awareness about federal hate crimes and to encourage people to report them. A news release from the agency on Monday says the campaign is part of a...

Connecticut tourism officials trying to attract leaf peepers

Sep. 10, 2021 16:29 PM EDT

Connecticut tourism officials plan to spend more money than usual promoting the state's fall foliage in an attempt help the industry rebound from the pandemic. Gov. Ned Lamont helped launch the $1.4 million “Full Color Connecticut” marketing campaign Friday, which he...

Iowa uses federal virus relief funds for $3.7M ad campaign

Sep. 09, 2021 18:54 PM EDT

DES MOINES, Iowa (AP) — Iowa will use federal coronavirus relief funds to pay for a $3.7 million national ad campaign that promotes the state as a destination for visitors and workers, an agency spokeswoman said Thursday. The 30-second ad is part of a larger “This Is...

Cattle producers have a beef with 35-year marketing campaign

Sep. 04, 2021 09:19 AM EDT

BELLE PLAINE, Kan. (AP) — Cattle producers for 35 years have been bankrolling one of the nation's most iconic marketing campaigns, but now many want to end the program that created the “Beef. It's What's for Dinner” slogan. What's the ranchers' beef? It's that their...

MLB hires former Marriott, Disney exec to lead marketing

Aug. 17, 2021 20:34 PM EDT

NEW YORK (AP) — Major League Baseball has hired former Marriott International and Walt Disney Co. marketing leader Karin Timpone as executive vice president and chief marketing officer. Timpone will report to MLB chief operations and strategy officer Chris Marinak in...

Facebook bans firm behind Pfizer, AstraZeneca smear campaign

Aug. 10, 2021 15:51 PM EDT

PROVIDENCE, R.I. (AP) — Facebook said Tuesday that it has removed hundreds of accounts linked to a mysterious advertising agency operating out of Russia that sought to pay social media influencers to smear COVID-19 vaccines made by Pfizer and AstraZeneca. A network of...

US turns to social media influencers to boost vaccine rates

Aug. 10, 2021 00:06 AM EDT

DENVER (AP) — As a police sergeant in a rural town, Carlos Cornejo isn’t the prototypical social media influencer. But his Spanish-language Facebook page with 650,000 followers was exactly what Colorado leaders were looking for as they recruited residents to try to persuade the most...

Rights group urges Western firms to stop Belarus TV ads

Aug. 04, 2021 10:37 AM EDT

BERLIN (AP) — A German-Swiss group that campaigns for human rights in Belarus called Wednesday for Western companies to stop buying airtime for advertising on the authoritarian country’s state broadcasters. Libereco said major consumer goods companies such as Procter...

Athletes fight limits on endorsements at Tokyo Olympics

Aug. 04, 2021 10:30 AM EDT

TOKYO (AP) — Holding up a pre-packaged vegan meal on Instagram Stories with a “paid partnership” tag and a “SummerGames” discount code, Malaika Mihambo looks just like any other athlete with a side gig as a social media influencer. What makes the charismatic...

Olympic sport of schmoozing eludes corporate sponsors

Jul. 15, 2021 11:11 AM EDT

NEW YORK (AP) — Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much schmoozing for corporate sponsors either, thanks to the pandemic. The corporate sponsorship program has been a key part of the...