Latest Sports marketing News

Trial of Fox executives in FIFA case delayed to January

May. 09, 2022 22:07 PM EDT

NEW YORK (AP) — The trial of a pair of former 21st Century Fox Inc. executives and a sports marketing company on charges related to the U.S government investigation of corruption in soccer was postponed to Jan. 3. Hernan Lopez and Carlos Martinez were charged in March 2020 as part...

Marketing deals trickle down from NCAA to high school sports

May. 09, 2022 02:53 AM EDT

CLEVELAND (AP) — Ian Jackson and Johnuel “Boogie” Fland are among the brightest stars in the firmament of high school basketball and now have business deals to prove it. The New York City teens and friendly rivals are cashing in on their name, image and likeness through...

Miami's Wong shows college sports hurtles toward free market

May. 05, 2022 19:02 PM EDT

An agent for a prominent college athlete finally said out loud what schools likely hear in private: Pay the player more, or he will transfer to a school that will. The brazen demand made on behalf of University of Miami basketball star Isaiah Wong last week provided a rare,...

Dodgers seeking sponsors for field, team jersey patch

Apr. 19, 2022 17:22 PM EDT

LOS ANGELES (AP) — The Los Angeles Dodgers have hired a marketing agency to sell naming rights to the Dodger Stadium field and add an advertising patch to the team uniforms. The team on Tuesday announced the deal with Sportfive. The uniform patch will appear on...

Padres 1st MLB team to reach uniform ad deal, with Motorola

Apr. 19, 2022 17:14 PM EDT

NEW YORK (AP) — There will be a new pitch on Major League Baseball fields next season. The San Diego Padres became the first team to announce a deal for ads on their uniforms, saying Tuesday that patches with a Motorola logo will be worn on the sleeves of their jerseys. ...

Attorneys General warn NFL to improve treatment of women

Apr. 06, 2022 13:28 PM EDT

NEW YORK (AP) — The attorneys general of six states have written to NFL Commissioner Roger Goodell , expressing concern over the league’s treatment of female employees and admonishing him for a lack of improvement to the league’s workplace culture. Without improvement, the...

Football Hall of Fame announces inaugural excellence awards

Mar. 21, 2022 20:14 PM EDT

CANTON, Ohio (AP) — The late Broncos offensive line coach Alex Gibbs and longtime NFL public relations steward Joe Browne are among the inaugural winners of the Pro Football Hall of Fame’s Awards of Excellence. The program was created to recognize significant off-the-field...

NHL unveils new logo for Stanley Cup playoffs and Final

Mar. 07, 2022 21:51 PM EST

The NHL on Monday unveiled a new logo for the Stanley Cup playoffs and Final that replaces the one used for the last 13 years. League officials said the process of designing the new logo and word mark began more than two years ago, before the start of the pandemic. It'll debut in...

NBA at 75: David Stern launches game-changing WNBA in 1997

Feb. 28, 2022 13:47 PM EST

With the NBA booming in the 1990s and women's sports in the headlines following the 1996 Olympics, Commissioner David Stern felt it was time to start a professional women's basketball league. For it to be successful, Stern connected it to the NBA — starting with the name. ...

Gucci unveils adidas collab during Milan Fashion Week

Feb. 25, 2022 21:20 PM EST

MILAN (AP) — Outside Milan’s luxury runway shows on Friday, two Ukrainian students held aloft signs reading “No World War III” and “No Putin” to draw attention to the war in their homeland and to urge the West to take harsher measures. Their goal: get into photos of...